Robin Thicke’s “Blurred Lines” Breaks Record For Highest Radio Audience Ever

Robin Thicke‘s ubiquitous No. 1 single “Blurred Lines,” featuring T.I. & Pharrell, continues its full-scale domination of the airwaves this summer, having broken the record for the highest radio audience ever recorded. As of this week, the track has reached more than 242.65 million listeners, breaking the previous record of 188.8 million. This achievement follows on the heels of the track breaking the record for biggest-single week downloads so far this year when it racked up more than 428,000 during the week ending June 23rd.

A bonafide phenomenon, “Blurred Lines” is No. 1 for a third week in a row at Pop Radio and for a fourth week in a row at the Rhythmic radio format. It has spent seven consecutive weeks at No. 1 Billboard’s Hot 100 (Thicke’s first appearance atop the chart), surpassing Macklemore & Ryan Lewis’ “Thrift Shop” for the longest stretch at No. 1 so far this year. The track has also reached No. 1 in 80 countries around the world. “Blurred Lines” has been certified 3x-platinum with more than 3.5 million in sales to date. The eye-catching video, directed by Diane Martel, has racked up more than 104 million views on YouTube. Watch it here.

The song is the title track to Thicke‘s upcoming new album, which will be released by Star Trak/Interscope Records on Tuesday. The album will be sold as a standard 11-song package, a deluxe package that features three bonus tracks, and as a special deluxe edition, which includes the three bonus tracks plus two remixes.