Usher Teams with Rémy Martin for ‘A Taste of Passion’ | Case Study Teaser

Rémy Martin, Cognac Fine Champagne, and Grammy award-winning musical artist Usher have teamed up to launch the “Usher x Rémy Martin 1738: A Taste of Passion” global campaign, featuring a limited-edition bottle and NFT, whose design was inspired by A.I. integrated technology.

The new Rémy Martin 1738 Accord Royal bottle entitled “Usher x 1738 A.I. Powered,” touts a new-age bottle design and is coupled with the debut of “A Taste of Passion Experience“– a multi-sensory, immersive experience that will accompany “Usher’s My Way Las Vegas Residency.”

“I’m an artist at my core, so transforming an abstract sensory experience like taste into something visual really spoke to my creative process,” states Usher. “I leaned into the exemplary Rémy Martin 1738 Accord Royal that flowed through me and am so impressed by the visuals that came out of the A.I. process – they truly represent the medley of tasting notes captured in the flavor. It’s rewarding to see those words translate to real-world artwork that my fans can engage with while bringing taste front-and-center.”

A total of 50 limited-edition bottles were created as part of this latest collaboration. 25 Usher x 1738: A.I. Powered limited-edition bottles will be available to purchase exclusively on BlockBar.com, the world’s first direct-to-consumer NFT marketplace for luxury wines and spirits. The drop goes live at 10AM EST on Friday, July 29 on a first come, first served basis. Priced at $500*, each NFT is available to purchase with ETH or credit card. At 10AM, the first users to reserve the bottle will then have 10 minutes to checkout. Users who successfully check out will receive an NFT proving ownership of the physical bottle, which is stored with BlockBar until the bottle owner is ready to redeem. The remaining 25 bottles will be gifted to Usher and his team to celebrate the 25th anniversary of My Way.

Each NFT is uniquely marked, and each purchase comes with the option of keeping the NFT, reselling it on BlockBar‘s marketplace, gifting it, or redeeming it for the physical bottle beginning in October 2022.

The immersive “A Taste of Passion Experience” is running on select nights from July 15 through October 29, in tandem with Usher’s My Way Las Vegas Residency!

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