UB First Listen: Legendary Tony Terry Returns with ‘Born Ta Luv Ya’

Tony Terry is an R&B legend, now signed to SSMG. Tony Terry has released a brand new single entitled “Born Ta Luv Ya.” The upbeat dance track, is in reminiscent of that great R&B of yesterday, mixed with the fusion of today’s elements.

The single will be available on streaming services tomorrow Friday July 17th, 2020. You can request the single on R&B Radio Now!

UB has your First Listen!

UB spoke to Tony Terry in 2009 and we asked him then what was the hardest part about being in the music industry; “Staying relevant and that would be really pacific to the United States because in this business it’s like you’re hot this month and next month you’re not. A few of us stayed relevant year after year and then some fall off and become relevant again or fall off and never are heard of again.” He went on to say, “So really just trying to stay consistent, I think they key is remaining passionate. Even though I’ve been off of the scene as it relates to having records out, I’ve been working the whole time. In this music business it’s like out of sight, out of mind. I’ve been fortunate to have the ability to travel all around the world, even when I wasn’t making records.”

Tony Terry is a graduate at the Duke Ellington School of the Arts in Washington. In 1987, he signed a recording contract with Epic/CBS Records. Tony Terry‘s first single, “She’s Fly“, was released the same year, and peaked at number #10 on the Billboard R&B singles chart. “Forever Yours”, Tony Terry‘s debut album for Epic, was released in 1988, and reached the Top 40 of Billboard’s R&B albums chart. The follow-up single, “Lovey Dovey“, reached number #4 on the R&B charts and “Forever Yours” climbed into the R&B Top 20.

Tony Terry’s second album, a self-titled release, included the single “With You” (his biggest hit) which reached the Top 20 of the U.S. Billboard Hot 100, as well as was number #1 on the Top 10 R&B chart. “Everlasting Love“, was a number #6 R&B hit. In 1991, Tony Terry earned two Soul Train Music Award nominations for Song of the Year and Artist of the Year for “With You”, “With You” also received an American Music Award nomination.

UrbanBridgez.com asked Tony Terry in 2009, do you ever think R&B will be back to where it once was? “I hope so! I’ve been working on new music for awhile now, something is about to drop really soon I’m excited about that. But I found myself trying to make music of today. Whatever was happening, I was like let me make a song like that. Oppose to just making the type of music that I’m inspired by so that’s what I have ultimately done with this new project.” He continued with, “I’m singing what I like to sing, my job is to sing the music with conviction and truthfulness. So I just do that and hopefully the music will effect people accordingly. I have a song called “Should A Man” that I think is a very powerful song. But I didn’t think it would effect people the way it has been effecting people the way it has on their first listen. It’s one of the more powerful songs that’s on this upcoming project.”

UB Interview: Tony Terry Talks ‘With You,’ Industry Obstacles + More