#UBPlaylist: Lonr. | ‘Make the Most’ feat. H.E.R.

Emerging from under a quiet shroud of mystery, Lonr. arrives as a singular and cinematic talent whose vital and vibrant vision piques fascination as it blurs the lines between soul, soundtracks, and simmering Hip-Hop.

After being uprooted from Los Angeles as a child and moving to Cape Cod, MA, Lonr. grew up feeling like the odd one out. Upon installing music software in high school, he entrenched himself in beat-making, creating his own universe to exist in. Inspired by the likes of Pharrell, OutKast and Tyler, The Creator as well as film scores for Star Wars, Interstellar, and The Pursuit of Happyness, he developed his production chops and songwriting talents through countless hours by himself in front of the computer.

On his way up, he became a sought-after songwriter, crafting hits alongside other artists. By 2019, he was nominated for multiple GRAMMY® Awards for contributions to H.E.R.’s discography. At the same time, he began to quietly assemble what would become Lonr.’s own project, Land of Nothing Real.

With his first single from the project, Lonr. links with H.E.R. for the single and visual “Make The Most.”

“The idea behind make the most was simply that we only have one life to live so with whatever or whoever it is that you love make sure you make it known..make sure you chase it, because tomorrow isn’t promised.”

Capturing palpable and relatable emotion, Lonr. might just make you feel a little less alone: “I want listeners to feel like this is something new,” he says. “Most of all, I hope they resonate with me and feel like they’re being heard and not so alone in this world.”

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