J.I. Drops Visual for Radiant ‘So So’

Platinum selling artist J.I has returned with another visual for his track “So So,” a fan-favorite from his EP, “One Way Or Another.” Released via G*Starr Ent. The visual was directed by Derek Dreamfilms, the fast-paced video showcases J.I. taking over New York City.

J.I. has not disappointed this year, taking the world by storm. The “So So” visual drops in the midst of the New York native performing sold-out shows throughout Europe, as well as opening for A Boogie wit da Hoodie.

J.I. was born Justin Irvin Rivera in Crown Heights, Brooklyn, to a family of hip-hop lovers. Early on, his parents introduced him to the sounds of DMX, Tupac, Eminem, and Big Pun. J.I. naturally gravitated to the dexterous flows and tight rhyme schemes of Pun, in part because he was Puerto Rican too. “He broke barriers and he died too soon. So now I’m here. I’m his reincarnation,” J.I. states. “I love what he did for our people.”

Check Out The New Visual!