Party City to Unleash Tyrese Gibson’s MAYHEM! in California

UrbanBridgez.com July 21, 2010

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Party City, America’s largest party specialty retailer, celebrates the launch of its new “MAYHEM!” character costumes, created by Tyrese Gibson, two-time Grammy nominee, multi-platinum selling R&B singer and star of international blockbuster films such as: 4 Brothers, Death Race, and the Transformers and Fast And Furious franchises, both of which he is currently reprising his roles as Master Sgt. Epps in Transformers 3 and Roman Pierce in FAST 5. Offered exclusively in the San Diego market and online at Partycity.com, Party City brings Gibson’s bestselling hero off the comic book pages and into stores — just in time for the annual Comic Con International held at the San Diego Convention Center July 22nd through 25th.

Tyrese Gibson will be present as Party City hosts a MAYHEM! costume launch party Saturday, July 24, 2010 from 8 p.m. until 10 p.m. at their Chula Vista location. He’s expected to sign autographs and take pictures with fans. MAYHEM! enthusiasts looking to purchase costumes — sold in adult and child sizes — are encouraged to arrive early as only a limited number are available.

MAYHEM! is set on the streets of Los Angeles, where a brutal crime wave, led by the mysterious Big X, has the entire city in a state of perpetual fear. With even the police force unable to stop him, Mayhem, a faceless vigilante with only his partner Malice and an unrelenting vengeance to back him up, strikes back against the criminal hordes and restores peace to the City of Angels.

Image Comics President SPAWN creator Todd McFarlane said this about MAYHEM, “With the current state of the comic book industry, any new infusion of excitement or customers would be a welcome relief. Tyrese brings both of those to the table along with his unbridled enthusiasm. Image is looking forward to having a long sustained run with him on MAYHEM and some of the other ideas he’s talked about for the future.”

Former partner of Image and current co-publisher at DC Jim Lee added, “There’s nothing more compelling about a bold, original character than an impassioned team of creators. MAYHEM’s boundless energy starts from the top as whirlwind dynamo creator Tyrese Gibson singlehandedly makes you love the character as if he were your very own betrayed, tragic son seeking redemption. MAYHEM is fresh, fun and most importantly, from the heart.”

And Image Comics Chief Operating Officer and WALKING DEAD writer Robert Kirkman commented, “With the entertainment world at large currently bowing at the feet of comics and its ideas, it’s incredibly exciting to have a media mastermind like Tyrese Gibson turning his attention our way. MAYHEM is a unique, engaging comic-book experience that could only come from the mind of someone who’s risen to the top of so many different fields — anxious to take another by storm. Ready or not, Tyrese Gibson is in the house — and it’s going to be MAYHEM!”