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UB Preview: Nipsey Hussle’s Family on The ONE54 Africa Podcast

In Preview; the Marathon Origin + Live Nation Deal

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Nipsey Hussle’s brother Blacc Sam (Samiel Asghedom), father Dawit Asghedom, and West Coast rapper Bino Rideaux joined the One54 Africa Podcast for a special episode celebrating Nipsey’s enduring legacy, heritage, and ongoing creative projects.

This conversation bridges South Central Los Angeles with Eritrean unpacking:

Blacc Sam on carrying forward The Marathon Clothing and protecting Nipsey’s business vision.

Bino Rideaux shares untold studio moments with Nipsey and updates on their joint project, “Prolific.”

Dawit Asghedom reflects on his journey from Eritrea to the U.S. and the cultural values that shaped Nipsey’s mindset around community and resilience.

Dawit Asghedom and Blacc Sam also discussed Nipsey’s deep pride in his East African lineage, and the family’s memorable return trip to Eritrea.

Blacc Sam also detailed the expansion of The Marathon Clothing, the introduction of Marathon Burger, protecting Nipsey‘s intellectual property, and plans for a documentary covering Nipsey’s music and life.

One54, hosted by Akbar and Godfrey, is a first of its kind podcast spotlighting the untold stories of African entertainers, athletes and business leaders. Through unfiltered conversations, this podcast reveals the challenges and culture clashes of growing up African in America.

Akbar Gbajabiamila is a former NFL player, sports analyst, and television host best known for co-hosting American Ninja Warrior and CBS’ The Talk. Proud of his Nigerian heritage, he brings a dynamic presence to media, blending his athletic background with insightful commentary and a deep connection to his roots.

Godfrey Daneschmah is a comedian and actor whose resume spans over 30 years and known for his sharp wit, spot-on impressions, and energetic stand-up performances. Drawing from his Nigerian heritage, he infuses cultural insight into his comedy, making him a standout voice in the entertainment industry.

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