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Crystal Tamar Drops the Infectious ‘Whachoo Doin?!’
From Upcoming EP "This Changes Everything."
Blending the soulful grit of her Houston roots with the progressive energy of Northern California, friend of UB, R&B powerhouse Crystal Tamarhas released her infectious new female summer anthem, “Whachoo Doin?!”
Produced by multi-platinum, Grammy-nominated producer Kosine, the track is a masterclass in modern R&B—pairing a hypnotic, chopped-and-screwed production with Crystal’s signature bravado and an empowering message for women to set boundaries when dating.
“Whachoo Doin?!” is an autoresponse women can use when Mr. Wrong approaches.
In the song’s first verse, Crystal informs men with dusty shoes and dirty nails that she’s not interested: “If I don’t tell you nothing, darling / Let me tell you one thing / I’m a bad gyal / I can’t be lovin’ no dumb king.”
Crystal wants listeners to find joy and empowerment in the relatable narrative. “‘Whachoo Doin?!’ is somewhat of a woman’s summer battle cry,” she states. “We’re tired of dudes walking up to us wild, so I’m gonna tell it. I want people to laugh their heads off, blow their speakers out, and carry that hook with them in their day-to-day lives because we all have reason to ask ‘Whachoo Doin?!’”
Ari Lennox, Michael Jackson, and Rihanna fans will instantly notice their sonic signatures woven into the track. “I took an Ari Lennox approach, and I saved the vibrato for the end of phrases,” Crystal explains. “Riri, because it’s giving Island vibes. The B-section was real staccato, and who does that better than MJ?”
“Whachoo Doin?!” marks the official first single from Crystal’s sophomore EP, “This Changes Everything,” due out this fall.
Kosine, who produced four songs on the upcoming project, praises Crystal’s relentless work ethic and artistic instincts. “She’s serious about her craft,” Kosine says. “She is passionate. She’s never brought a bad idea to me. Whenever she sings something, I’m just like, ‘That’s tight. Let’s record it.’”
The upcoming project follows Crystal’s acclaimed, self-titled debut EP released in 2019, which featured the standout singles “U Gon Love Me,” “Serenade,” and “Nowhere.”
UB spoke to Crystal in 2019 and asked her then what her goals were from this point on in her career? “To stay completely authentic to who I am. One important thing for me was to be honest in a lot of the records I was doing for this EP.” She continued; “The first single that we did, which was “Nowhere,” I was able to talk about how love was a big deal for me. When I was traveling a lot with Sophia Fresh I wasn’t able to take my love. Literally my honey bun with me everywhere that I went. I realized a lot of things that I experienced in life, just wasn’t the same not to be able to have love with me. To be able to tell a life story like that in my records. That meant a lot, I performed it a lot better when I shot the video. I sung it better in the studio because it was real. So that’s something that has worked really well for this project. I just want to continue to tell true stories. Songs that people can actually empathize with. So that’s my goal.”
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Crystal Tamar is a Houston-born, Northern California-based R&B singer, dancer, and accomplished voice-over artist.
Renowned for her exceptional vocal dexterity and magnetic stage presence, she first gained widespread recognition as a member of Sophia Fresh—T-Pain’s flagship girl group signed to Atlantic Records—collaborating with icons like Kanye West, Akon, Marsha Ambrosius, and CeeLo Green.
A former captain of the NFL’s Houston Texans cheerleading squad and an alumnus of Prairie View A&M University’s celebrated Black Foxes dance line, Crystal’s versatile entertainment portfolio also includes voicing Josephine Baker for the Smithsonian National Museum of African American History and Culture.
Following her 2019 self-titled solo debut, Crystal returns with her highly anticipated sophomore EP, This Changes Everything. Produced by Grammy-nominated Kosine and Grammy-winning Young Fyre, the six-song project delivers a vulnerable, genre-blending sound she coins “project soul.”
