This year as a full brand, we’re celebrating our 25th Anniversary, since we launched our first urban entertainment website T M H Entertainment.
We’ve been ReVisting some of our favorite features in the last 25 years on UB.
Last week we officially kicked off our online anniversary celebration of the brand. With the special featureWhere It All StartedT M H!
Today we officially celebrate the 19th Anniversary of UrbanBridgez.com!
UrbanBridgez.com launched to over a million views on August 15th, 2005. The launch broke all previous records of views for the previous website T M H, in a single day.
Setting up the e-zine for future success!
Since 2005 UBG (Urban Bridgez Group) has specialized in roll-out marketing, website design, logos, standard marketing promo, and the entertainment e-zine UrbanBridgez.com, has been responsible for breaking and exclusive news, talent interviews, contests, reviews and more.
UrbanBridgez.com is an urban/pop culture e-zine for Urban Lifestyle, originally specializing in R&B.
Aries, first started T M H Entertainment after graduating at McNally & Smith College for Music Business in Minneapolis. A message board was born in late 1998, and a full-fledged website was launched in 1999.
In 2005 the name of the brand was changed to Urban Bridgez Group (UBG). The name Urban Bridgez, comes from a mixtape collection, Aries use to make as a teen.
The site viewers have made UB one of the biggest urban lifestyle websites online and one of the top R&B sites for it’s entire 19 year run.
UB has conducted interviews with entertainers in music, tv and film. As well showcase new artists, hosts free movie/TV advance screenings, provide the latest urban entertainment news and of course, premiere new music & spotlight R&B greats.
“It will always be important for me to spotlight the legends in R&B! The site was really created around that, spotlighting talent I felt wasn’t getting promoted properly. Regardless of how far we branch out, that will remain the pulse of UB,” states founder Aries Dendy.
Music of course is the core of UrbanBridgez.com and over the years, the e-zine has been honored to present its site viewers with First Listens.
Including Saweetie‘s remix with Jhené Aiko & City Girls for "My Type." The single broke the websites record of visits, when it garnered more than 2 million hits as the only place to stream the track.
(Ashanti’s 2008 “The Declaration” album covert – Shown on MTV’s TRL with the UB tag)
UB became quickly known for their exclusive First Look’s as well, for album cover-art, promo pics and track-listings.
Including releases from Rihanna, SWV, Mindless Behavior, Lil Wayne, Johnny Gill, and a host of others. With posthumously art work and tracklist for releases from Teena Marie and Vesta, for their final albums.
UBG Honors, originally T M H Honors was started in 2002 on the original e-zine. A yearly round-up of the best of the best in music and online fans vote!
Over the years since UrbanBridgez.com, the names changed to the UB honors and have expanded into more categories and have been supported by artists and fans alike. For instance, in 2009 Beyoncé’s team posted her nominations on her official site. That year she was nominated for 5 honors, for her “I Am… Sasha Fierce” release.
Since then many artists have shared their nominations on their official sites and social media, including: Toni Braxton, Maxwell, Charlie Wilson, and more.
The UB Honors has become a staple for online fans, as UB receives tweets every year, asking when are they going to be announced? This year fans will get to experience the voting in a way like never before.
In Minneapolis, the home of UB as well as NYC and ATL. UB has held some great advance screenings! One of the ones they’re the most proudest of is the advance screening they hosted at The Mall of America for the Fox series “Empire.”
One of their other favorites is the “A Haunted House 2” screening, also held at the Mall of America with a Q&A from the star and producer Marlon Wayans. Aries from UB also met up with Marlon the following day in Minneapolis, to conduct an interview for UB.
Other UB coverage over the years has included; Being invited to cover Bone Thugs-N-Harmony in Saint Paul at Myth in 2014. Not to mention, being invited on stage by the group for their entire show.
The following year, UB attended OWN’s Breakfast with Iyanla Vanzant in 2015 for that season of “Fix My Life.”
UB has also covered many award shows live and music events including the first BET Hip Hop Awards, MTV Awards, Stellar Awards, and various years of Soundset and the BET Awards.
UrbanBridgez.com had the wonderful pleasure of helping Monica celebrate her birthday in Atlanta in October 2009, which included an exclusive live interview.
UB has also been on set visits. Like for Bounce TVs "Family Time.
In September of 2014, UB was invited to the Private Screening of ABC’s new show at the time, “Black-ish” that was hosted by Tracee Ellis Ross.
The special features have been a huge part of the success of UB. Starting with the Round Table Discussion, the first month UB launched in 2005.
The first was led by former president of BET Stephen Hill and RCA‘s Russ Jones. UB brought the highly popular feature back in 2019, with Round Table II that featured GRAMMY nominated songwriter/producer Ivan Matias and industry executive and entertainment journalist Billy Johnson Jr.
UB Special Features celebrating albums and legendary artists have been a big draw to the site for sometime now. R&B Bridgez has spotlighted albums by; Whitney Houston, Diana Ross, Brandy, Rick James, Tevin Campbell, SWV, Miki Howard, Surface, LeVert, The Jets, and a Salute to The Teddy Bear, the late great Gerald LeVert.
During Black Music Month every year, UB celebrates the month with new features and exclusives. Starting in 2009, when the website hosted it’s first Interview Series, UB posted a brand new interview (some days multiple) everyday of the month. That included artists, songwriters, producers, and executives.
Over the years many of UB’s Black Music Month features have gone viral. The first was The Story of Tracie Spencer in 2019, which has garnered over three million views.
UB’s Black Music Month features on Damian Dame, MC Trouble, Smokey Robinson and Stevie Wonder have all reached over a million and continue to trend on and off throughout the year.
Some other artists who have been spotlighted include; Prince, Aaliyah, Curtis Mayfield, Al Jarreau, Melba Moore, Guy, Ready for The World, Club Nouveau, Brownstone, Teena Marie, Klymaxx, MC Brains, 1 Of The Girls, Lisa Keith, and Jasmine Guy.
(AriesUBG with some celebrities throughout the years)
UB’s post on incarcerated R&B Singer Suavé also went viral and was helpful to the fallen stars family when it reached them.
Around that time due to the pandemic, video interviews began to take place more. Instead of phone conversations, they were face to face, for UB’s audience to actually see the interviews on a regular basis.
They quickly racked up views, such as with Cassi Davis, Loretta Devine, The Clark Sisters, Snoop Dogg, Coko, Nick Cannon, Mario Van Peebles, Kelly Price, Stokley, Kym Whitley & DeRay Davis, Ledisi, Shanola Hampton & Mark-Paul Gosselaar, Steve Wilkos, The Cast of BET Presents “The Encore,” and a host of others since.
The 2009 press interview with Christopher Wallace Jr. for the film “NOTORIOUS,” has over a million views.
Over the last few years, UrbanBridgez.com has become one of the leading websites for urban television and films. Beginning when UB started posting weekly features on TV shows such as; BET’s “American Soul: The Story of Soul Train,” The Oval”, “Sistas” and BET’s “Ladies Night” with SWV & Salt-N-Pepa.
To top off the success of the website in the last 19 years, they’ve also been a part of some great grass-root marketing promotions. including for Taraji P. Henson’s “What Men Want,” which went on to gross $72.2 million and “Bad Boys for Life,” which grossed over $148 million. Both films UB held advance screenings in Minneapolis and had exclusive previews and giveaways on UrbanBridgez.com in support of the films.
UB press has been picked up by some of the biggest news and entertainment organizations in the world including; Billboard, The Source, MTV, HELLO! Magazine, Perez Hilton, B Scott, Power 105.1, eurweb, musicserver.cz, and The Inquisitr.
UrbanBridgez.com has sponsored some great and important events in it’s nineteen year history.
R&B singer Trey Songz charity Songz 4 Peace, held an event for the teens at Brooklyn Center High School, in Minnesota in December of 2009.
Trey participated on a panel to discuss current topics related to the youth. As the sole sponsor of the event, UB provided gift bags for the teens that included music, shirts, posters & more, all provided by record labels and local retail and radio.
In 2022, UrbanBridgez.com was a proud sponsor of the “2nd Annual Benjamin Crump Equal Justice Now Awards.”
Honorees were Mario Van Peebles, Roland Martin, Brandon “Stix” Salaam-Bailey, Gilbert Cedillo, Bakari Sellers, Angela Rye, Charlie Rocket, Kiesha Nix, Diane Watson, Joyce Beatty and Melvin Van Peebles posthumously. UB appreciated Rev. Jesse Jackson and Mario Van Peebles, for stating and pointing out multiple times..how important Black Press is!
Founder of Urban Bridgez Group, Aries was inspired very early on by his aunt Arnellia Allen. Who owned “Arnellia’s Nightclub,” that opened in 1992 and remained open until 2017. So to celebrate his birthday Aries hosted a party at the nightclub, sponsored by UBG.
“To be able to intertwin Arnellia’s Nightclub and my brand in anything together, meant so much to me. She was always so supportive of me and just an amazing person.”
As a multi-media business Urban Bridgez Group, the brand has helped companies, talent and labels shine!
UB‘s team of web designers have created original, creative & professional websites and content for some of the biggest entertainers and brands in the business. Including Brandy, Ray J, Music World Entertainment, Nelbud, Paramount Pictures, Sony Music and more.
Sonja B. Norwood, mother of international superstars Brandy and Ray J was another important woman who encouraged and inspired Aries. Aries was first introduced to Sonja by her then assistant in 2002. Almost immediately the two begin communicating everyday, on the popular AOL messenger.
Aries began working with The Norwoods, not long after. First being an administrator on Brandy‘s official message board, followed by designing and maintaining her official MySpace Page. At the time, the popular social media platform took the place of official sites.
By the time UBG launched in 2005, Ray J was planning to release his first independent album “Raydiation.” Through his brand Knockout, Ray J and singer/actress Tasha Scott, who was on KO, signed on for multi-media projects with Urban Bridgez Group.
“UBG! Man I’m speechless. I mean out here I just got moms, me and the Knockout crew, so it’s like nine of us. But with y’all, we’re beating them. It’s more of us together!” – Ray J
That included roll-out marketing, biographers, logos, radio campaigns, and standard marketing promo. UBG‘s work relationship continued with the family, when Aries was asked to help design and operate the official websites for Brandy, Ray J and Sonja Norwood. As the family geared up to start filming the VH1 reality series “A Family Business.”
On one episode of the series, in a meeting the with family, Aries name was mentioned when it aired. “That was a cool experience, I didn’t see it coming. Once it aired I started getting a lot of texts and calls, with people telling me they heard my name on TV,” Aries happily remembers. “After it was all said and done, I realized the main reason I felt so good about the mention, is it showed how far I had come in the industry. To be known by first name alone,” Aries laughs.
Brandy was also gearing up for the release of a Timberland produced EP, for her rap alter-ego Bran’Nu, that was later scrapped. The theme of the site was designed around that release. It was also a online milestone for the Grammy winning artist, being it was when UBG switched her domain from foreverbrandy.com to 4everbrandy.com.
“That was one of the best experiences I’ve had working on a website. Brandy wanted to be involved and she was involved every step of the way. We brainstormed on ideas and came up with things like “Bathroom Bangers” for her singing in the bathroom videos,” states Aries. “She’s a fans focused artist, so she is always thinking about them when preparing and with this site we were able to come up with cool ways for her to communicate with them, before Twitter.”
A brand is nothing, without the right team! Urban Bridgez Group been blessed to have some incredible talent that have been apart of our team (and still are in some cases). People who have went on to not only accomplish their dreams but, people who helped UBG become who we are.
* C.J. Daniels is a Digital Content Producer at WHAS-TV in Louisville, Kentucky, specializing in general assignment reporting.
* Josiah Hayward – Owner of Entertainment firm JDot. His clients included recording artists, actors & writers.
* Vaughn Alvarez is the founder and CEO of CR8 Agency, pronounced, “Create Agency,” an entertainment & lifestyle PR and marketing firm.
* Danielle Datu is a Social Media Editor now at HuffPost.
* Ashley Lewis (daughter of Terry Lewis & Karyn White) – TV News Reporter WTVR, Digital Host & Brand Ambassador.
Veronica Taylor, known to her online family as Ms. Vee, who passed away was also apart of the UBG Team (seen above in “Family Time” visit).
Over the course of the last 19 years, UrbanBridgez.com‘s vision has become a reality. UB has grown from a one leveled site about music, to an urban lifestyle website that has interviewed some of the world’s biggest stars including; Denzel Washington, Kirk Franklin, Kimberly Elise, Ciara, Bobby Brown, Kevin Hart, Marlon Waynes, Charlamagne Tha God, T.I, Sheryl Lee Ralph, Kelly Rowland, Issa Rae and the late greats Mtume, Dr. Roscoe Brown and Teena Marie.
Next year in honor of UB20, there will be a celebration, details to follow.
Stay Tuned This Week For Additional Anniversary Features: The Websites + Multimedia, The Interviews and The Legendary T M H Forum!
