KAIRO Shines with ‘Brand New’ | Throwback Single + Visual

Emerging with a fresh and fiery signature style, buzzing Nigerian-born, Texas-raised duo KAIRO have released a new single and music video entitled “Brand New.”

It notably marks their first release of 2024 and their official debut for Def Jam Recordings, ushering identical twin brothers EJ and AK into the spotlight.

From the jump, the track illuminates the incomparable chemistry and vision between EJ and AK. A loose throwback bounce gains momentum as the pair lock into a captivating call-and-response. Breaking boundaries between hip-hop, R&B, pop, funk, and alternative, slick falsetto carries the chorus, “Everybody see me in a room, what you want to do? What’s your next move? Seem like everybody trying to play it cool, acting brand new.”

In the surreal accompanying visual, the guys visit their new girlfriends (who also happen to be identical twins). Cutting through the tension, they eventually incite a literal singalong from the perceivably reticent, standoffish, and stoic parents. With its seventies-style filters and cinematic editing, the clip evokes the dynamic nature of KAIRO on-screen. Speaking on the new single, KAIRO state, “We haven’t seen kids that look like us in this pop scene. We want to be an influence for future generations.”

The duo spent their formative years in Houston, TX. The twins officially united under the moniker of KAIRO in 2020. However, their independent debut EP, “Love Letters From Houston,” made major waves during 2022. In addition to stacking up millions of streams, Billboard went as far as to christen them “stars in the making.”

Between receiving acclaim, they sold out early shows and dropped their “Return To Sender“ EP. The latter’s single “Movie Star” generated over 6.6 million Spotify streams.

Keeping busy in the studio, they inked a deal with Def Jam in 2024 and kickstart what promises to be their biggest and boldest chapter yet, beginning with “Brand New.”

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