To mark the launch of Grey Goose Altius, the new luxury vodka inspired by the rare natural luxuries of the French Alps, Idris Elba has revealed his latest single, “Pushing On.”
Idris and Grey Goose Altius have collaborated to create the ultimate celebration moment with friends, the limited-edition smooth-tasting luxury vodka made from Alpine spring water and winter wheat combined with the definitive soundtrack from Idris Elba.
As well as launching new music, Idris has recorded an exclusive short film where the actor, producer and DJ shares his creative process and inspiration behind the track. This collaboration sees the vodka brand and award-winning actor and DJ join forces, united by a shared passion for craftsmanship, brought to life through the skill of music and the exquisite luxury vodka.
“Vibrations, rhythm, music, melody… all of these things are an emotion for me. I have to imagine what I want the song to do, and I get inspired by things that sound like that. Everyone speaks different languages, are different ages, different generations but as soon as you play music, it’s just one frequency,” states Idris Elba.
The epic release follows the exclusive Grey GooseE Altius launch party in Ibiza earlier this summer, which saw Idris DJ to a star-studded array of attendees in a private villa on one of the highest peaks on the island. The track now forms the soundtrack to parties across Europe this summer, alongside Grey Goose Altius.
Check Out The Short Film + “Pushing On!”
