Usher Teases New Single In ‘Life is a Melody’ Rémy Martin Campaign

Rémy Martin, Cognac Fine Champagne, and one of our favorites, Grammy award-winning global superstar Usher have teamed up to debut a new global campaign entitled, “Life is a Melody.”

Featuring a track from Usher‘s highly anticipated new album, the campaign invites music and spirits enthusiasts alike to embark on a harmonious journey where the notes of Rémy Martin and the melodies of life intertwine in perfect harmony.

The campaign is inspired by the idea that a beautiful melody is created through the harmony of ideas, influences, encounters and experiences – the visuals and movements in “Life is a Melody” capture everyday elements reminiscent of music notes. Teasing fans with a preview of a new song, “Comin’ Home,” from his highly-anticipated album, Usher takes center stage in the creative, sitting at the piano and enveloped in the embrace of Rémy Martin 1738 Accord Royal and XO bottles. Every element, from the captivating visuals to the curated soundscapes, showcases the deep connection between Rémy Martin, Usher and the world of music.

“As an artist, I’ve always drawn creative inspiration from different facets of life that are expressed through my music,” states Usher. “I’m incredibly excited to continue my partnership with Rémy Martin, representing their exceptional cognac expressions of 1738 Accord Royal and now, for the first time Rémy Martin XO, sharing an exclusive preview of my new music in a campaign that captures the breadth and endless possibilities of beautiful composition and marvelous melody.”

As an extension of the campaign, Rémy Martin and Usher will embark on a nationwide tour across the US that embraces Usher‘s deep connection to skate culture. With its roots intertwined in Usher‘s love for music and the vibrant skate communities, with the “4 on the Floor” pop-up skate experiences.

Check Out the Campaign Spot!