Sounds of Blackness Shine in #URGONNAWIN Visual
The Sequel of Sorts To Their Smash "Optimistic"
Since 1971, Sounds of Blackness has taken audiences all over the world on a musical journey through the history of African-American music via tours, stage productions, music workshops, recordings, and concerts.
#URGONNAWINN is a return to the sound of “Optimistic,” Sounds of Blackness most enduring hit. The song is a modern day civil rights anthem and voice for the work of transformation and change.
“The isolation we all experienced during the pandemic quarantine, combined with the horror of gun violence, and the police killings of our brothers and sisters has forever changed our world” states’s Jamecia Bennett who penned and produced #URGONNAWIN, “Schools and workplaces are experiencing chronic absenteeism across the nation as both children and adults struggle to cope with PTSD, and the loss of faith in our leaders. People need to know, especially the young people, that their voices matter and that they are capable of greatness.”
The accompanying #URGONNAWIN music video is an uptempo ride through a multi-themed world of generational motifs and culturally relevant icons, making it one of the groups most creative and visually entertaining music videos to date.
“People are weary with the state of our world, and it can seem like the next nightmare is always waiting around the corner, what Sounds of Blackness is saying in #URGONNAWIN is opportunity is at hand”, states Sounds of Blackness founder and artistic visionary Brother Gary Hines, “This is the time to seize the moment and build a movement that creates systemic equity and unified inclusive communities”
#URGONNAWIN is simply that, seize the moment at hand, believe in yourself and others, work with good intent, with self-love and respect for others, build the world you want to see, with the next generations in mind and….#URGONNAWIN!
Over the years they have received 3 Grammys, SoulTrain, NAACP Image, Stellar and International Time for Peace Awards, and, an Emmy Nomination. Sounds of Blackness also appear on Film Soundtracks and so much more. Their soulful music spans Jazz, Blues, R&B, Spirituals, Rock & Roll, Gospel, Hip-Hop, Worldbeat, and Soul. It has left an indelible imprint and inspired audiences worldwide.
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