![It’s Not Always About the Business…[Laughs + Motivation] #UB20](https://i0.wp.com/urbanbridgez.com/wp-content/uploads/2026/05/cropped-Snapshot_10.png?resize=640%2C853&ssl=1)
“On The Come Up,” is Sanaa Lathan‘s directorial debut, and a love letter to hip hop.
The film will premiere exclusively on Paramount+ Friday, September 23rd in the U.S., Canada, Italy, and later in the year in additional international territories.
Bri (Jamila C. Gray), a young black girl, attempts to take the battle rap scene by storm in order to do right by the legacy of her father – a rapper whose career was cut short by gang violence – and to help her family climb out of poverty.
But when her first hit song goes viral for all the wrong reasons, she finds herself torn between the authenticity that got her this far and the false gangsta role that the industry wants to impose upon her.
Based on the New York Times #1 best-selling YA novel by Angie Thomas, “On The Come Up” is punctuated by the comedic talents of Mike Epps, hip hop heroes like Method Man and Lil Yachty, and the lyrical prowess of Rapsody.
