Today, Rémy Martin announced a collaborative new campaign with one of our favorites, multi–Grammy award winning musical artist, Usher. To celebrate the harmonious blending of two cultures of timeless excellence: Music and Cognac.
“Team Up For Excellence – The Film” highlights the cultural connection between Cognac and American music since 1917 in France, and how the two have been synonymous ever since.
“Music doesn’t need Cognac to exist, and Cognac doesn’t need Music to exist,” states Usher, “but what is beautiful is that they were meant to meet and when they did, they created cultural harmony.”
In the Film imagined in collaboration with FRED & FARID New York, Usher narrates a story spanning the decades from the 1920‘s to present day, which pays tribute to the multi–cultural connections, celebrated styles and rhythms of the past.
From Blues to Hip–Hop, Swing Dancing to Break–Dancing; Usher and Rémy Martin®1738 Accord Royal travel through decades in France and the US, to honor these cultural figures; both rooted in a shared philosophy of aiming for the stars.
This video relates to alcohol and should not be viewed by people below the legal age.
