‘A Love Letter to Black Women’ By Joey Bada$$

Building on the success of last year’s #LoveLettersToBlackWomen campaign, highlighted by Adweek for its impactful storytelling, Bumble continues to champion the celebration of Black women’s invaluable contributions to our culture.

This year, Bumble partnered again with visionary creative director and musician Jesse Boykins III to co-create a compelling, social-first content piece that unveils a rarely seen, vulnerable side of Joey Bada$$.

The poetic video, which launched yesterday, is a testament to Bumble’s ongoing commitment to uplift and honor Black women’s voices and experiences.

This campaign offers a unique lens on the celebration of Black women, blending artistry, emotion, and the ongoing dialogue about their indispensable role in our society.

A Love Letter to Black Women by Joey Bada$$!