To bring Pepsi Zero Sugar to the world’s biggest stage during Super Bowl LIV, Pepsi teamed up with the esteemed Missy Elliott and Grammy-Award winning breakout star H.E.R., two titans of modern music, who, with co-producer Timbaland, created a bold new version of the classic hit “Paint it Black.” This new version will be the soundtrack to “Zero Sugar. Done Right.,” a music-video inspired 30-second Super Bowl commercial promoting the new matte black Pepsi Zero Sugar can that houses the same refreshing flavor of Pepsi that people love.
“I’ve been following H.E.R.’s career closely; her talent is undeniable,” said Missy Elliott. “When the opportunity came up, to not just work together but collaborate and create something all our own, we had to make it happen. I called up Timbaland and Sean Bankhead, I got the best of the best to make sure we brought the noise and did Pepsi Zero Sugar right.”
“Everything about this experience – from the music, to the shoot, to the collaboration with an icon like Missy – it was really special,” said H.E.R. “Pepsi gave us the creative liberty and platform to create this song and the video, it’s an honor and I think people will appreciate how real we tried to be with the final product.”
The commercial itself is a mass scale visual tour de force featuring choreography by Sean Bankhead and is inspired by Missy Elliott music videos and past iconic, music-video style Pepsi ads with some of music’s biggest stars.
