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    Marlon Wayans Talks “A Haunted House 2″ With UB – In Theaters Now

    April 18th, 2014
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    a haunted house 2 movie poster 2

    Crossing new lines and breaking old barriers, A Haunted House 2 is the sequel to the hilarious box-office hit starring Marlon Wayans as Malcolm who, after exorcising the demons of his ex, is starting fresh with his new girlfriend and her two children. After moving into their dream home, Malcolm is once again plagued by bizarre paranormal events. With spine-tingling tension and hilarious punch-lines A Haunted House 2 is inspired by the latest supernatural horror movie franchises and shows that this time… it’s not just the house that’s haunted.

    MPAA RATING: R for Crude And Sexual Content, Nudity,
    Pervasive Language, Drug Use, and Some Violent Images

    DISTRIBUTOR: Open Road Films

    CAST:
    Marlon Wayans
    Jaime Pressly
    Essence Atkins
    Gabriel Iglesias
    Missi Pyle
    Ashley Rickards
    Affion Crockett
    Steele Stebbins
    Rick Overton
    Hayes MacArthur
    Dave Sheridan
    Cedric the Entertainer

    DIRECTOR: Michael Tiddes

    WRITER: Marlon Wayans and Rick Alvarez

    PRODUCER: Marlon Wayans and Rick Alvarez

    DSC_0685.NEF (FSR:AA)

    UrbanBridgez.com co-sponsored an advanced screening of “A Haunted House 2” at the Mall of America in Minnesota and Marlon Wayans came to greet the audience and answered questions from them about the film. Marlon is one of the coolest, most down to earth celebs that has had longevity in this business you will ever want to meet.

    Aries from UrbanBridgez.com talked to Marlon during his time in Minnesota and asked him about the film as well as other things, that we will post at a later date. Find out what Marlon had to say about “A Haunted House 2” and make sure you go out and support it this weekend!

    DSC_6034.NEF

    UrbanBridgez.com: How did you decide how to incorporate films like The Conjuring, which was one of my favorite films last year in “A Haunted House 2” in a comedic way?

    Marlon Wayans: Man when I first saw that movie, I’m not even going to lie to you, I was scared! So much so that the doll, I instantly thought it had to be in this film in a parody way. I was on an airplane scared like this thing may go down from that movie. I was like let me crack some jokes.

    But for me it just has to be organic, me and my partner Rick just thought story-wise for Malcolm we were thinking that to step up from the first one, I think he has to be put upon. Now he thinks he’s entering this safer situation with this different family, in this different house. But the same demons are going to travel with you. Such as with life, if you don’t fix the problem, you can’t move on because things will get worse. So when things get worse here, hopefully things get funnier. So for Malcolm the doll was kind of like Keisha which represented the spirit. Everything that was in the house is haunted. The kid with the imaginary friend, the daughter and the box and literally his crazy ex-girlfriend moves next door and this creepy doll. He’s dealing with perfect storm of paranormal and it was just fun to watch it unravel. Like a crazy version of Jack Nicholson in The Shining. So we got it to that point, the only thing that I think I would have liked to do longer was have the progression of possession for Malcolm be a long one like The Amityville Horror, I think that would be a fun story.

    Make Sure You Go Support The Film this Weekend & Come Back and Let Us Know What You Think By Rating it!

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    First Look Tracklisting: Ann Nesby’s “Living My Life” — Available June 3rd

    April 18th, 2014
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    Ann Nesby Living My Life #arrowrecords #annnesby

    Ann Nesby will release her new album “Living My Life” via Arrow Records on June 3rd. This is not a Gospel record for those wondering but more R&B/Inspirational, with a little dance to it. With multiple Grammy nominations, Ann was able to recruit some of the hottest producers for the album, Kendrick Dean (Chris Brown, Mariah carey, Mary J. Blige); Terry Hunter (Justin Timberlake, Kanye West, Marsha Ambrosius); Mike Snoddy (Drake, Trey Songz Jamie Foxx).

    The newest spokesperson for the American Heart Association, Ann Nesby is known as the Queen of Inspirational Soul. The former lead singer for Sounds of Blackness has a notable solo career in her own right with six (6) Grammy® nominations to her name. American Idol’s Randy Jackson called Annone of the best singers in the known world” – and it holds true today.

    With “Living My Life” – Ann joins ranks with Arrow Records to expand the message of ‘music that pierces the heart™” – with a diverse collection of songs containing a common thread her uplifting songs and her one of a kind voice. UrbanBridgez.com has your First Look at the official tracklisting below.

    Check out the first single above, the album title “Living My Life,” produced by Kendrick Dean & Brandon Alexander.

    UB First Look: Official Tracklisting
    1. Living My Life
    2. Let It Be
    3. Through With You
    4. Point of View
    5. Look Back and Remember
    6. This Is The Love
    7. In The Morning
    8. Higher
    10. I See Beyond

    “Living My Life” In Stores and iTunes on June 3rd!

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    UB Contest: Win A Copy of Ice Cube & Kevin Hart’s “Ride Along” on Blu-Ray/DVD

    April 15th, 2014
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    78977_slipWin A Copy of “Ride Along” on Blu-Ray/DVD & Digital HD (combo pack)

    (3) Winners Will Be selected randomly to win.

    Contest ends on April 21st and the winners will be notified on April 22nd.

    Contest Open to US Residents Only!
    **Type “Ride Along” In the subject line**

    To quote Ice Cube playing Detective James who is quoting Ice Cube, “Today was a good day.” You can’t help but feel that way after watching Ride Along, which stars the legendary MC and everyone’s favorite funnyman, Kevin Hart. Plus, who doesn’t want to see the gangsta rapper-turned-actor crack a smile on the big screen as he proudly recites his iconic lyric? Priceless. Cube has good reason to say it, too. Through a series of crazy ride-along situations, his character successfully and hilariously causes Ben (Hart) to face the reality that he might not have what it takes to be an Atlanta PD officer and, as a result, isn’t good enough to marry Angela (Tike Sumpter), James’ little sister.

    What separates Ride Along from other buddy-cop action comedies in recent memory (21 Jump Street, The Heat) is that it puts a spotlight on modern-day gaming and the affect that highly interactive video games, like Call of Duty and Grand Theft Auto, has on players’ day-to-day social behaviors and romantic relationships. You guessed it! Ben is addicted to such a game. The player-to-player sh*t talking, the girlfriend standing in front of the TV in a desperate attempt to get her man’s attention thereby injuring him (in the game, ha!), virtual friends listening in on private conversations through the ubiquitous headset…they all make for some really great laughs in this movie. Needless to say, the flick is enjoyable for both sexes. Guys will love it. Women will quietly snicker to themselves when they aren’t laughing at the silliness of it all.

    Incidentally, Ben’s gaming alter ego (Black Hammer) may be the key to him landing a police badge. Well, that and the fact the he truly loves Angela and wants to prove himself worthy to her older brother. It gives him the confidence and fearlessness to want to save the day and put himself in dangerous situations (strip club shootouts, an arms deal) even after James repeatedly tries to knock him down. He can even identify a gun by the sound it makes and is able to pick up on clues thanks to countless hours playing his video game. But as the females in the audience will be quick to remind you: it’s just a movie.

    Cube and Hart are a strong pairing. It’s amusing to see Hart, who plays a high school security guard, follow big dog detective Ice Cube around like a puppy, trying to gain his approval. Hart’s signature long-winded jokes work well in the movie. Although, he spits them out so fast, you sometimes can’t follow along, but you’ll find yourself laughing anyway. Hart’s physical comedy chops are also showcased in the film. Meanwhile, Cube plays the scary, tough guy as only he can, and expertly knows when to use it to his comedic advantage.

    With acting heavyweights like John Leguizamo and Laurence Fishburne also on the credits, it’s clear Ride Along isn’t all fun and games—there’s a decent story in there. (watch for cameos from David Banner and Angie Stone). Also, it’s been reported that Universal Pictures has already asked writers Phil Hay and Matt Manfredi to get started on the sequel before the first one is even released. That’s a very good sign that the movie is worth seeing, if you ask us.

    Danielle (UrbanBridgez.com)

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    New Music: Kindred The Family Soul Releases “Everybody’s Hustling’”

    April 15th, 2014
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    Kindred2

    There’s a lot of talk about the lack of substance and positive values on the urban music scene today. Where are the positive images of men and women, particularly African-Americans? Where are the songs promoting romance and lasting love? There are such songs and images but somehow they get overshadowed by superficial sexuality and material celebration. No one has done more in the last decade to deliver great, down-to-earth songs about love, relationships and family and the struggles ordinary people face than Kindred The Family Soul, the Philadelphia-based hit-making husband-and-wife duo Fatin and Aja Dantzler. On such hits as “Far Away,” “Magic Happens,” “Stars” and “House Of Love,” Kindred The Family Soul delivers soulful, honest portraits of love and family. They not only sing about this life, they live it! They balance a committed marriage and six children with a successful career as musical artists. Their website has become a focus for many people who are dealing with the same struggles or who simply see in Kindred The Family Soul inspiration to do the same. On June 10, 2014, Shanachie Entertainment will release a new album A COUPLE FRIENDS, their latest installment in their ongoing love story.

    “This is the first time we’ve been able to write and record an album when I haven’t been expecting a baby or just had one!” notes Aja Dantzler. As a result, the couple had the luxury of more time, space and energy to devote to the creative process and the results are very organic, free-flowing music. Working with such front-line producers as Vidal Davis and Andre Harris (Jill Scott, Marsha Ambrosius), Anthony Bell (Jaheim, Estelle), James Poyser (John Legend, The Roots) and Steve McKie (Bilal, Jazmine Sullivan), Kindred wrote or co-wrote all the songs on the album.

    “The last CD was more concept-driven and full of features,” Fatin Dantzler explains, “but this CD reminds me more of our first CD. We recorded a few songs then stopped recording for almost a year then picked up where we left off and records just started to pour out like a well. I feel growth in the record for us. It’s still the same ‘us’ but more seasoned. We’ve been together a long time and we know each other extremely well.”

    Indeed, where their critically-acclaimed last album, LOVE HAS NO RECESSION, was very oriented toward social commentary, A COUPLE FRIENDS focuses more on the original Kindred themes of love and the joys and challenges of a committed relationship. A special 22-minute short film featuring material from the album is in production and will be released soon. The new album is one more affirmation that Kindred The Family Soul has created a unique style and approach to music-making that is a welcome dose of substance and “real life” on an all-too-often vapid music scene.

    “Touching people with genuine emotion and true-to-life lyrical content has always been our mission, ” Fatin says. “We want people to know that soul music has not left the building. We are here to stay and are carrying on the tradition!”

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    Super Trailer: Love & Hip Hop: Atlanta Returns May 5th — Yung Joc & Waka Flocka Flame Join

    April 14th, 2014
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    image

    It’s ‘southern hospitality’ VH1-style when the network’s top rated “Love & Hip Hop: AtlantaSeason 3 premieres Monday, May 5 at 8 PM ET/ PT. The much buzzed-about series again delivers its signature brand of drama, music, temptation and love, with a few new faces added to the mix. Hit rappers Yung Joc and Waka Flocka Flame, along with Diddy-Dirty Money’s Kalenna Harper, will join fan favorites Joseline, Stevie J., Mimi, Lil Scrappy, Erica, Karlie, Benzino, Rasheeda and Kirk for another explosive look into the world of Atlanta’s entertainment elite.

    Here’s what’s going down in the “A:”

    - Stevie J. and Joseline Hernandez are living in wedded bliss – a pill that many in Atlanta find hard to swallow. Though Joseline couldn’t care less about the opinions of her ‘haters,’ will this feisty starlet be able prove naysayers wrong with an extravagant (and public) ceremony worthy of her title as the “Puerto Rican Princess?”

    - Mimi Faust is dealing with a scandal of her own when a sex tape “mysteriously” leaks starring her and boyfriend Nikko – a man her closest confidants don’t trust. Although she stands to gain notoriety and fortune, the mother of one must determine if the reward outweighs the repercussions that could potentially destroy her friendships and family.

    - Over in the “palace,” Lil Scrappy is dealing with life after rehab. Post-Erica, Scrappy has gotten close with rapper Bambi, but true to form, he’s still out playing the field and Momma Dee has no issues playing referee.

    - Erica Dixon has left the drama of her on-again/off-again romance with Scrappy behind and is instead focusing on new endeavors, her up-and-coming fashion line and the possibility of finding love again.

    - The rollercoaster that is Kirk and Rasheeda’s marriage continues to spin out of control as the family’s newest addition, Karter, raises questions that threaten the peace and harmony of their household.

    - Meanwhile, Benzino has abandoned the hot tubs and numerous vixens now that he’s found his match in fiancée Althea, a woman whose past may threaten their future together.

    - Karlie Redd no longer mourns her breakup with Benzino and has moved on with Yung Joc (“It’s Goin’ Down”), a hit maker who just might have the connections she needs to finally break into the music industry. But will jealousy between the two destroy the beautiful music they make together?

    - Newcomers Waka Flocka Flame (“No Hands”) and fiancé Tammy Rivera have been through a series of ups and downs over the course of their three year courtship, but now the time is right for the pair to take the next step together while still pursuing their own personal endeavors.

    - This season will also introduce singer/songwriter Kalenna Harper, one-third of Diddy-Dirty Money, who has moved to Atlanta with husband Tony aka “T.Vick” in a last attempt to re-launch her solo career.

    Now in its third season, the series continues to give fans an unfiltered look into the lives of those aspiring to make a name for themselves in ATL – whatever it takes. With new players entering the game, the stakes are higher than ever before. Who will emerge victorious? Find out Monday, May 5 at 8 PM ET/PT when “Love & Hip Hop: Atlanta” comes B-A-C-K (and in that order) to heat up the airwaves on VH1.

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    UB Spotlight: The Cast of “Draft Day” Speaks on Film

    April 11th, 2014
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    DRAFT DAY

    In Draft Day, on the day of the NFL Draft, general manager Sonny Weaver Jr. (Kevin Costner) has the opportunity to rebuild his team when he trades for the number one pick. He must quickly decide what he’s willing to sacrifice in pursuit of perfection as the lines between his personal and professional life become blurred on a life?changing day for a few hundred young men with dreams of playing in the
    NFL.

    Draft Day stars Kevin Costner, Jennifer Garner, Denis Leary and Ellen Burstyn; is directed and produced by Ivan Reitman, from a script by Rajiv Joseph & Scott Rothman. The film also features Frank Langella, Sean Combs, Terry Crews, Chadwick Boseman, Rosanna Arquette, W. Earl Brown, Kevin Dunn, Arian Foster, Brad William Henke, Chi McBride, Griffin Newman, Josh Pence, David Ramsey, Patrick St.
    Esprit, Timothy Simons, Tom Welling and Wade Williams
    .

    NFL players now on NFL Network Demario Davis, James Brewer, Ramses Barden, Zoltan Mesko,
    and Stephen Hill
    ; as well as NFL Network and ESPN on?air talent Rich Eisen, Mike Mayock, Deion
    Sanders, Chris Berman, Mel Kiper and Jon Grudenalso
    appear in the film.

    UrbanBridgez.com attended the press day for the film in Los Angeles and the cast spoke on the film, which opened this weekend with $9.8 million at the box office!

    —————–

    DRAFT DAY

    …On delivering the line “What do you want?” (to Jennifer Garner’s character) in Draft Day in the same way he did in Field of Dreams?

    Kevin Costner: It’s a thing that you have to say to women. Just tell me…Jesus Christ…what is it you want? I think I’m probably speaking for every guy in the world, and maybe that’s why some of these movies have worked sometimes. Maybe someone should ask us [guys] that, too. What is it you want? It’s such a cool thing in life to get what it is you want. Most of the time, you don’t. But occasionally, we do. Sometimes it takes a partner to ask, “What is it you want?” I think—the way we operate in life—sometimes we don’t know.

    We’re all in some kind of maze going after the cheese at the end. What is that we want? I think I just want it to work. When I finally came to Hollywood, that’s what I wanted. I just wanted to get a job. Then, I wanted to get the second one.

    What is it that I wanted? Maybe I didn’t want to go to work on Monday; the repetition of the same type of job—not that there is anything wrong with that. But what was it that I wanted? I knew I didn’t want that. I didn’t mind working 100 Mondays in a row, but I wanted to be done at some point and I wanted to move on to something fresh. I wanted to move on to something different. It’s never bothered me to work hard. I probably worked on some of the longest schedules in movie history. Dances [With the Wolves] was 108 days. I think Postman was 113. Wyatt Earp was 120. And Waterworld was 157. So, six-day weeks, and I was directing a couple of those. So working hard has never been the problem. What is it you want? That’s a question we all get posed–sometimes internally and sometimes externally. It’s been a pleasure to say those [kinds of] lines in movies.

    DRAFT DAY

    …On the women in sports who we never see, like her character?

    Jennifer Garner: She’s a woman in a man’s world and she does it seamlessly. I had the privilege of shadowing Megan Rogers at the Cleveland Browns, who is the capologist there. I basically stole everything from her—from what she carried in her arms to the way she dressed to the way she comported herself. Megan is someone who never needs to show you that she knows everything. She just holds it inside, and if necessary, she brings down a hammer. That’s what I loved about Ali. I think that what makes women so great in these high-up positions on sports teams and in the NFL overall is that they can keep their emotions in check and their brains can do a lot of things at once. Because if you’re going to be a capologist, you’re basically business affair plus you’re thinking of the art of football plus…what’s your team’s future; what’s been important in the past. You have to have so much going on in your brain at once, and let’s face it [women] are just good that.

    DRAFT DAY

    …On their actual draft days in real-life compared to the one in the film?

    Terry Crews: I was drafted in the 11th round back in 1991. And I threw a party because I was a typical narcissistic athlete. I thought I was gonna go WAY higher. The first day: everybody came, everybody left, and the day was over. I was like, “Oh, I didn’t get drafted.” I had a lot of barbecue left. I went into the second day, it was like in the afternoon and I thought it was over. I literally collapsed in a heat. I was just very, very disappointed. My wife was like, “Yo, we gotta do what we gotta do. Hold your head up. Wipe your tears.” They actually left, and my sister came in and said, “Somebody’s on the phone. It says it’s L.A. Rams.” And I’m thinking the draft is done because it’s so late. I’m thinking somebody’s playing a joke. But they said, “You’ve just been drafted in the 11th round by the Los Angeles Rams.” That shows how old I am. [laughs] I was back to being happy again, back to being confident. I was just like, “Now that they’ve let me in, I’m going to blow this thing up. That was the whole deal. That was my draft day experience.

    Arian Foster: Mine was very similar actually. We had a little get together at one of my father’s—he ran a hotel at the time in Arizona—and a lot of my family members got together. Same thing. Round after round, the clock kept tickin’. I tried to keep my mind off it. I’m of the new school so there’s only two days in the draft. [laughs[So the first day went by and I didn't get drafted, I was OK with that. Om the second day, I tried to keep my mind off of it, so I actually went golfing. And I actually one of the best rounds I had ever played in my life. But I was so upset that I didn't get drafted yet that it didn't matter. Going through that experience and getting drafted in the movie, it was very surreal for me because you get into character and to have Terry Crews as your father—and he does an awesome job—all those emotions from that day that I never had but wanted to have came out on that day. And that's what makes the movie so special for me and that's why it was honor to have gotten chosen for this role. It was a great experience.

    DRAFT DAY

    …On what he finds incredibly satisfying about storytelling within the sports framework?

    Kevin Costner: I think if you want to make a good sports movie, you gotta cut down on the sports. You have to make it about people. You can't try to impress people with your knowledge and the X and O's and all the details and the technicalities. "See? We know about this sport." You gotta know that people are going to sit down; they would've gotten babysitters; in certain instances, they're going to say, "Why are you dragging me to this movie." You have to conduct scenes that will speak to that person. The lights go out and the movie starts, and women start to see themselves and men start to see themselves and, yes, there's this backdrop of the NFL. He wants to tell his mom that they're going to have a baby. There's a lot going on in the movie. That's when movies are always going to be at their best—when they're about moments, and maybe the smallest gesture that we never ever forget. There's too many movies that we see that you can't remember one thing from them. And then sometimes you remember the wink. In Field of Dreams, the big moment was "Dad, you wanna have a catch?" It's not even close to a car wreck or a fist fight or a gigantic battle. "You wanna have a catch?" And at that moment, we all broke over a single line. Why? Not because we've all wanted to play baseball, but because we've all had a life where things have gone unsaid to somebody we actually really love. That moment just really opened the ball on that. Movies can do that.

    I felt that Draft Day had a chance to be an American classic if we stuck with it. Period. I don't know if it'll be box office hit, but I think it can be a classic movie, which by definition it means it'll be shared from generation to generation. To me, that's a mark of a great movie.

    DRAFT DAY

    …On what a great sports movie needs to have, and what they're favorite is?

    Chadwick Boseman: I think a great sports movie has an underdog. I like to pull for the underdog—whether it's a team or a character or a person. I like to have that rise from the bottom to the top. And even if you don't see this as a sports film, it is. It is! Rocky. The first one.

    Terry Crews: It's really what Chadwick said. It's about the underdog. I also enjoy sports movies that don't sugarcoat. What irritates me about sports movies is when they try to showcase "the magic of the ball, the magic of the stadium." It ain't that magical. It really ain't. When you getting hit coming across at 25 miles per hour, the magic is over. [laughs] But what I like is the original Longest Yard was a great movie. I had the privilege of being in the second one. But the Burt Reynolds Longest Yard was my favorite sports movie growing up, just because it was real. “Oh, they’re in jail…” I was like, “This is life!”

    Arian Foster: It’s hard for me to watch football movies because I play football, so it has to be genuine and authentic. The stereotypical stuff that goes on in movies is so annoying, like guys doing cocaine at halftime and stuff like that. It’s so unrealistic. So, I like sports movies that are genuine and authentic and actually portray football players how they are. I think that’s what makes movies great. One of favorite ones, which is very stereotypical—I know that’s a little contradictory—but, Any Given Sunday. Any Given Sunday, to me, was a very good movie. It had its stereotypical parts to it, but I think the relationships within the movie are really what brings out the essence—the culture, the player relationships and how you butt heads and the players dynamic where sometimes guys really get in fights…that’s real. It’s a very emotional sport. Guys’ jobs are on the line day in and day out. So, I think the genuine moments and authenticity makes it real to me.

    Tom Welling: Caddyshack for me. I love golf. I love the film. It’s one of the first movies I remember seeing and it’s completely rewatchable anytime.

    Josh Pence: I’d have to go with what Chadwick said. It’s have to have an underdog, and I would say [my favorite sports film is] Rudy. I was a sucker for Rudy. An underdog is someone who’s really fighting for something that means something to them. What’s so beautiful about that film is that it wasn’t for a $10 million contract, it was just for the chance to play one down.

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    Darrin Dewitt Hensen, Christian Keyes & Erica Hubbard Star In “Black Coffee” On DVD Now

    April 9th, 2014
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    hr_Black_Coffee_1

    One Village Entertainment, an RLJ Entertainment brand, brings you Black Coffee on DVD and digital download available now. Directed by Mark Harris (Black Butterfly, I Used to Love Her) and starring Darrin Dewitt Henson (Stomp the Yard), Gabrielle Dennis (The CW’s “The Game”), Lamman Rucker (Why Did I Get Married?), Christian Keyes (BET’s “Let’s Stay Together”), Erica Hubbard (ABC Family’s “Lincoln Heights”) and Tiffany Hines (The CW’s “Nikita”).

    Robert (Darrin Henson) picked the wrong time to meet his soul mate! After being fired from his own father’s company, he feels like his luck has run out – until Morgan (Gabrielle Dennis) enters into his life. Just as things start to heat up between them, trouble brews as Morgan’s ex-husband (Lamman Rucker) vows to get her back and Robert’s gold-digging ex-girlfriend (Erica Hubbard) returns with an agenda of her own. With the help of his cousin (Christian Keyes), Robert’s about to find out how much good can come out of a bad situation in this charming romantic comedy about finding common grounds.

    —————————
    In Case You Missed It: UB Speaks to The Cast of “Black Coffee.”
    —————————

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    El DeBarge Talks Redemption & Performs Medley on Arsenio Hall

    April 8th, 2014
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    ed

    The Arsenio Hall Show welcomed R&B legend El DeBarge Monday night for a medley performance of his hits, “Time Will Reveal” and “I Like it.” DeBarge also sat down with Arsenio and got candid about overcoming the problems he’s faced through the years. Before DeBarge’s final performance of the night, the singer-songwriter talked about his music, which has been sampled by some of the biggest names in the industry, including Rihanna, Mary J. Blige and Notorious BIG. DeBarge revealed to Arsenio the ONE sample he didn’t like.

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    Queen Latifah Partners with Centric – “Single Ladies” Season 4 Announced

    April 8th, 2014
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    BET Networks Upfront 2014 - Presentation

    Centric, BET Networks’ 24-hour music and entertainment network, today unveiled an exclusive co-production deal with Queen Latifah’s Flavor Unit Entertainment to produce new content for the network. The production company, owned by Queen Latifah and her partner Shakim Compere, has quickly established itself, with #1 hits including The Perfect Holiday, Beauty Shop, Bringing Down The House and its first ever scripted romantic comedy “Let’s Stay Together,” which premiered with 4.4 million viewers on BET.

    Centric’s slate of programming has a particular appeal to the African American woman. This new partnership strengthens Centric’s position as the network for the African American woman.

    Flavor Unit Entertainment’s #1 new talk show, The Queen Latifah Show will also begin airing in primetime on Centric. The Queen Latifah Show is a daytime, talk-variety series that showcases Queen Latifah’s extraordinary range of talents as a global entertainment icon featuring chart-topping musical guests, celebrity interviews and everyday heroes who are changing lives in their local communities. The Queen Latifah Show is produced by Flavor Unit, Overbrook Entertainment and Sony Pictures Television.

    “We are thrilled to be working once again with Flavor Unit Entertainment and Queen Latifah. She does it all and we are happy to have her join us as a creative force as we continue to grow Centric into a premiere destination for African American women. We couldn’t be more excited about what’s ahead,” said Debra L. Lee, BET Networks Chairman and CEO.

    As part of the deal, BET Networks will develop and premiere an all-new Season 4 of the highly rated Single Ladies on Centric. This modern, romantic comedy series is set in the world of Atlanta fashion, music, and celebrity as best friends share their differing views on love, sex and relationships. Single Ladies asks the question: what do women really want?

    “At more than 10 million strong, and in control of 20 billion dollars in buying power, the African American woman is an increasingly powerful, yet often overlooked consumer. No other network has embraced her with content designed specifically for her – until now,” said Louis Carr, BET Networks President of Broadcast and Media Sales. “Centric is the first network to deliver the programming that celebrates, inspires and addresses her unique perspective.”

    Centric’s popularity with African American audiences, most notably with African American women ages 25 to 54, continues to grow, with the network marking its most watched quarter in its history. For FY14 Q2 (Jan-Mar), Centric experienced its best quarter ever for Total Day and Primetime viewership, posting gains of +20 percent.

    Centric announced the following programming at the BET Networks’ Upfront presentation in Los Angeles:

    NEW PROGRAMMING ON CENTRIC:

    SINGLE LADIES: SEASON 4 – This modern, romantic comedy series is set in the world of Atlanta fashion, music, and celebrity where friends share differing views on love, sex and relationships.
    RETURNING PROGRAMMING ON CENTRIC:

    BEING – “Being” is a documentary series highlighting music and entertainment’s most dynamic figures – and a place where the stars tell their own stories, in their own words. Featuring never before seen photos, videos, and revealing interviews, “Being” delivers a compelling inside look at the inspiring lives of the biggest names in music, media and more.

    ACCORDING TO HIM & HER – “According to Him & Her” approaches timely topics involving relationships, friendships, dating and sex in a “he said, she said” battle of the sexes. Every week an onslaught of comedians, relationship experts and surprise celebrities will engage in a series of questions resulting in a no-holds-barred banter giving audiences the opportunity to finally see how the other sex thinks from a comedic perspective.

    RETURNING MEGA-SPECIALS ON CENTRIC:

    SOUL TRAIN AWARDS – The Hippest Trip In America keeps grooving forward. The iconic brand that defined a generation returns for 2014 with its signature awards show. Featuring never before-seen musical collaborations and powerful tributes from world-class performers, the Soul Train Awards brings you the most revered and promising voices in soul and R&B. The Soul Train Awards is simulcast on Centric and BET.

    CENTRIC COMEDY ALL-STARS – Bill Bellamy will host the third annual comedy event, honoring an industry icon. Some of the top names in comedy, plus the hottest comedians on the rise will make appearances during the show that is sure to keep you laughing.

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