Mindless Behavior to Release “Hello” Video This Week & Launch New SuperFan App

Mindless Behavior is set to release the video for “Hello” (video still above) later this week, Thursday officially to be exact. The ballad is the new single from their debut album #1 Girl.” Which has already spawned the hit singles “My Girl,” Girls Talkin’ Bout” & “Mrs. Right” featuring Diggy.

In other MB news, Universal Music has partnered with inensu to launch an official inensu SuperFan app for Mindless Behavior. The platform combines engagement mechanics from social games, location apps and fan clubs to connect with audiences who can virtually travel around the world with Mindless Behavior.

Users play trivia and games to prove that they are true Mindless SuperFans, competing to get on country and friend leaderboards. SuperFan also mixes real and virtual worlds, by awarding in-game points to those who attend actual shows and check-in to the SuperFan Reporter via their mobile phones.

Fans can share their experiences, status and passions on Facebook and Twitter to create an active online presence that amplifies everything the band does.