First Group of Artists Announced for the BET Experience at L.A. LIVE 2014

BET Networks makes its yearly return to Los Angeles for the City of Angels’ biggest music festival, the BET Experience at L.A. LIVE, June 27 – 29, 2014. Teaming up with AEG, one of the leading entertainment companies in the world and developer/operator of L.A. LIVE and STAPLES Center, the BET Experience at L.A. LIVE will feature three days of music and comedy concerts, “106 & PARK” tapings, BET Fan Fest, seminars, GRAMMY® Museum exhibits, a signature food festival, various celebrity meet & greets and other special appearances.

STAPLES Center will be the home of three nights of concerts featuring the hottest and most popular artists performing today beginning Friday, June 27 when GRAMMY® Award winning artists Maxwell and Jill Scott join Marsha Ambrosius to start the highly anticipated weekend with soul stirring performances. A$AP Rocky, Rick Ross, K. Michele, Ty Dolla $ign and August Alsina are the first group of artists announced for STAPLES Center’s stage for Saturday, June 28 plus a very special hip hop reunion you won’t want to miss! Closing the weekend festivities on Sunday, June 29, will be the Queen of Hip Hop Soul, GRAMMY® Award winning artist Mary J. Blige, Trey Songz, GRAMMY® Award winning artist Jennifer Hudson and Tamar Braxton. Ticket sales begin this Friday, March 14, 2014 at 1 p.m./EST via www.BETExperience.com and www.AXS.com

“We are proud to once again be working in partnership with BET to co-host the BET Experience at L.A. LIVE, said Dan Beckerman, President and CEO, AEG. “Combining the assets, the creativity and the experience of each of our brands to produce such an all-encompassing event as the BET Experience at L.A. LIVE will once again create an incredibly memorable weekend. We look forward to welcoming the thousands of fans from all over the U.S. that will come to Los Angeles and L.A. LIVE to attend this one-of-a-kind tribute and celebration.”

“The BET Experience was a major success with over 100,000 attendees and we are thrilled to return to the City of Los Angeles during “BET AWARDS” weekend,” said Debra Lee, Chairman and CEO of BET Networks. “This year we will again provide a weekend filled with music, entertainment, and culture and are excited to once again to partner with AEG to pull off another BET Experience.”

Single day tickets and 3-day packages for the STAPLES Center concerts go on sale Friday, March 14, 2014. Single day STAPLES Center concert tickets are priced as low as $59.50, $99.50 and $149.50 while 3-day STAPLES Center Concert ticket packages are $199.00, $299.00 and $399.00.

Gold and Diamond VIP Packages: To have exclusive access to the best seats and roll like a true VIP throughout the weekend, a limited number of VIP Packages are available. Both the Gold and Diamond VIP Packages include the only public access to purchasing “BET Awards” tickets. Get the best of everything with the Diamond Package that includes hospitality throughout the weekend, a special “BET Awards” red carpet experience and much more! For information about ticket sales, VIP Packages, accommodations and the latest news about the BET Experience, visit www.BET.com/EXPERIENCE.

In addition to concerts, comedy shows and the “BET Awards,” the BET Experience at L.A. LIVE will feature:
BET Experience Fan Fest: An interactive expo that invites guests to engage with their favorite BET shows, talent and brands through exhibits, demonstrations and giveaways. The fan fest is free to the public and features a BET and Centric Pavilions, a music stage, celebrity basketball game, beauty makeovers plus a signature food experience.

“106 & PARK” Stage: “106 & PARK” brings the livest audience to their exclusive stage in Nokia Plaza L.A. LIVE throughout the weekend with free musical performances, new talent showcases and celebrity appearances.
Music Matters Stage: Showcases emerging artists associated with the BET Music Matters initiative.

GRAMMY® Museum Exhibit: A special curated exhibit of past “BET Awards” Lifetime Achievement Honorees will be presented at L.A. LIVE’s GRAMMY® Museum during the weekend.

Genius Talks: BET presents celebrity-filled seminars featuring real talk on money, culture, entertainment, family, celebrity and relationships at the adjacent Los Angeles Convention Center.

After Parties: The hottest late-night VIP parties featuring great DJ’s, celebrity appearances and much more at a variety of the most exclusive venues.

The official host hotels for the BET Experience are the JW Marriott Los Angeles L.A. LIVE and The Ritz-Carlton, Los Angeles. The BET Experience at L.A. LIVE will offer special rates to visitors at more than 20 other hotels in the downtown Los Angeles, Hollywood and Beverly Hills areas.

BET Experience at L.A. LIVE partners include the Los Angeles Tourism and Convention Board, JW Marriott Los Angeles L.A. LIVE, The Ritz-Carlton, Los Angeles, The City of Los Angeles, and The GRAMMY® Museum.