Alicia Keys Beauty Brand ‘Keys Soulcare’ Launches Today | Join Alicia for Amazon Live

“Keys Soulcare,” the lifestyle beauty brand created by Alicia Keys, launches today in the Amazon Premium Beauty store.

Tapping into the growing desire for a seamless, holistic approach to beauty and wellbeing, Keys Soulcare invites everyone to experience a new beauty philosophy that honors the connection between skin and soul.

The complete collection of skincare, complexion, body care, color care and lifestyle offerings are now available to the Amazon community.

Join Alicia Keys today for Amazon Live with “Get Ready With Soul.”

Alicia will personally debut Keys Soulcare on Amazon Live today, January 17, 2024 at 3:30PM PT / 6:30PM ET.

This hour-long, shoppable livestream with Alicia will also feature inspiring guests, Dr. Renée Snyder and Alicia’s longtime makeup artist Ayako Yoshimura. Alicia and friends will open up the connection between skin and soul by sharing their personal skincare journeys and introduce a new “Get Ready with Soul” campaign. A fresh twist on the “Get Ready with Me” social media trend, “Get Ready with Soul” brings to light how we can be more purposeful and powerful, and show up for ourselves when we elevate daily routines to empowering rituals with Keys Soulcare.

Keys Soulcare will invite its community to develop their own “Get Ready with Soul” rituals and share them with friends and followers on social media in the weeks ahead.

“Get Ready with Soul” will also feature a Soulcare Calculator, that invites you to rediscover and reclaim the Soulcare minutes missing in your day. Launching in early February, experience the Soulcare Calculator for yourself at keyssoulcare.com.

During the livestream, Alicia will debut the new Deeply Replenishing Squalane Facial Oil. Safe for oily and acne-prone complexions, Alicia will share how this offering redefines how a facial oil performs – and how even those who have been skeptical of oils, like Alicia herself, can enjoy the benefits of this uniquely nourishing, plumping, replenishing non-comedogenic formula.

The vegan, fragrance-free and cruelty free formula is gentle yet potent, with an innovative blend of squalane, vitamin oils and antioxidants, supporting the skin’s moisture barrier to help restore soft, supple and balanced skin. In a four-week consumer perception test of the Deeply Replenishing Squalane Facial Oil, 94% agreed skin was replenished and 97% agreed skin was softer the morning after use.

The affirmation for the Deeply Replenishing Squalane Facial Oil, “I am good to myself,” reminds us to make space for the things that benefit us and bring us joy. “There is Radical change possible with self-love,” states Alicia. “Soulcare is giving yourself time for yourself.”