Dreya Mac & FelixThe1st Drop the Blazing Visual for ‘Own Brand (Baddie)’
With “Own Brand Freestyle” already surpassing 65 million combined global streams, it’s clear Dreya Mac and FelixThe1st have a gift for creating memorable, addictive songs.
Now they’ve reimagined the track, shining a spotlight on Dreya’s verse and transforming it into the chorus. The two artists have paved a lane of their own with crisp flows, cheeky punch lines and undeniable talent. Their hot new single “Own Brand (Baddie),” was released today via Capitol Records.
The blazing new video for “Own Brand (Baddie)” was also released today and captures the two artists in their element and accompanied by a troupe of dancers. As the camera jumps from Dreya to Felix as they swap bars, viewers are transported to a variety of hyper-stylized mini-worlds. Think “West Side Story” meets Busta Rhymes’ “Gimme Some More” video meets the global viral dance moment that is happening around “Own Brand Freestyle,” thanks to a dance created by Dreya. Watch for cameos from the likes of Tennessee Thresher and others in the video. Charlie Di Placido directed and Ysabelle Capitulé served as choreographer.
She released her debut single, “Skippin,” and the accompanying self-directed video. Dreya and Felix unleashed “Own Brand Freestyle” in late 2021 and quickly earned a nod from Pitchfork, airplay across BBC Radio 1 and a spot in the top 10 of Billboard’s Song Breaker chart. The track became the #1 Sound on TikTok and has gone on to inspire over 15 million video creations with a staggering 20+ billion views combined on the platform.
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