Kevin Ross Reflects in ‘Looking for Love’ Visual

The video for “Looking for Love” reflects on the collapse of his last relationship, an unforgettable romance Kevin sings his way into the hearts of music lovers in his bad boyish style, through the California countryside on a motorcycle. An ode to those that are supporters of modern-day love stories

“Looking for Love” may sound nostalgic but the story is a very present-day situation. Our generation is the first to experience how social media affects how we love. We have more options than ever before, so when we are met with the smallest issue, we’re quicker to leave to find someone more “compatible”. Looking for love is more difficult than ever yet everybody wants to find it. The real question is once we find it, can we keep it?”

Having chart success with “Long Song Away” which reached #1 on Billboard’s Adult R&B Song chart and at Urban Contemporary Radio, Kevin has put together a new body of work to help him achieve that feat once again but under his own imprint, Art Society Music Group with his partnership through Empire.

“Truth doesn’t change with trend. I say that a lot when it comes to my music and brand. If it’s trendy, I think Where I’m at now, I have a vast array of experiences and creatively, I am in a space where you’ll get a plethora of not only contemporary but traditional stuff as well.” Kevin went on to say; “It’s a nice hybrid and I’ve always considered myself that. I can satisfy my mom’s generation as well as my younger brother’s. When I look at Urban AC, I look at what they have and what don’t they have. I look at what will stand up to not only the charts, but my previous work. I don’t try to fit in because once I do that, I’ve already lost.”

Having been nominated for a Soul Train Music Award, NAACP Image Award and an iHeartRadio Music Award, this new era for Kevin Ross is one to look forward to with many surprises along the way.

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