BET Presents ‘No Limit Chronicles’ | New Master P Docu-series
Fresh off walking away from Growing Up Hip-Hop, BET has announced their new Master P docu-series. With the intention of bringing audiences the captivating story of No Limit Records.
“No Limit Chronicles” is a five-part docu-series will recount the remarkable journey of the label, from its extraordinary rise to decline and rebirth to prominence. Featuring candid sit-down interviews from No Limit insiders like Master P, Romeo Miller, Snoop Dogg, Silkk The Shocker, Mia X, Mystikal, Fiend and Mr. Serv-On, in tandem with rare archival footage and dramatic recreations of pivotal events, viewers will get an in-depth look into the saga of this iconic entity which hasn’t been told definitively, until now.
“No Limit Chronicles” will premiere Wednesday, July 29, at 9 PM ET/PT on BET.
UB knows from experience, from managing music retail that No Limit Records sold music! The Musicland Group would celebrate with every new No Limit release, because we knew we would make goal for weeks and then some. UB is excited to see this story, finally told.
“Percy ‘Master P’ Miller rose from humble beginnings to become a pioneer in the rap game and leave an indelible mark on the industry. With entrepreneurial aspirations in the pursuit of Black ownership, Master P’s hard work and perseverance drove him to start No Limit Records and ultimately build an empire that would become one of the most successful hip-hop brands in history. Throughout the 90s, label productivity reflected a work ethic unlike any previous consortium, as No Limit Records released an astonishing 66 albums and amassed a collection of platinum plaques, generating nearly half a billion dollars in one decade, making millions and millionaires during that time.”
As is common in many rags-to-riches stories, with their success and money came problems. Between infighting over a contract disputes, an artist exodus and business deals gone awry, No Limit suffered tough times. Years later, following in his father’s footsteps, Master P’s son Romeo resurrected the company as New No Limit Forever Records, giving new life to the label and preserving the family business.
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