The L.A. trio is comprised of sisters Emaza, Znuie, and Saiyr. The girls bring their signature blend of hip-hop, R&B, and pop (or Hood Pop as they call it) and some fly choreography to their block in the new video.
“We In Here” serves as the first single as Ceraadi gear up for the release of their new EP #HoodPop which is set to drop soon via U Made Us What We Are.
The beat-knocking, bass-heavy track comes courtesy of Grammy nominated producer Dem Jointz, who’s credits include Kendrick Lamar, Chris Brown, Dr. Dre, Brandy, ScHoolboy Q, Janet Jackson and more. The High energy video is just the start as they begin to release content for their upcoming EP. Ceraadi look forward to this next step in their career, looking to be the voice of the younger generation as well as positive role models for young women.
Says Ceraadi of the video:
“With ‘We In Here’ we really wanted to put the Hood Pop sound on the map, it’s a sound that we’re working hard to establish as a new lane in this industry, not the glitter pop that you may hear on the radio, but a harder sound with knockin’ bass-lines that pretty much anyone can dance/sing along to. The video just gives our fans a look at our neighborhood and how Ceraadi like to have fun. We feel like alongside our producer Dem Jointz we can really make some noise with the Hood Pop movement in 2017 and beyond.”
The video directed by Toroh Films.
Combine the edgy Emaza (19), the zealous Znuie (17) and the sultry Saiyr (21), and you’ll have the makings of the Ceraadi Sisters. The three sisters who left their hometown in Iowa in 2008, and moved to South Central Los Angeles to pursue their star-studded dreams are making their voices heard in the music world. Growing up in a household filled with the music of Whitney Houston, Prince, Usher and other R&B hit-makers, one can say music is engrained into their DNA.
Independently pushing their brand, Ceraadi successfully released their first single “Favorite Song” in 2015, followed by their fun and upbeat single “That’s Bae” in 2016. Setting the bar high for 2017 and beyond, Ceraadi has combined their talents with those of 3x Grammy-Nominated producer and songwriter Dem Jointz, by joining the roster of his new production company U Made Us What We Are.
Dem Jointz, whose credits include Rihanna, Chris Brown, Dr. Dre, Janet Jackson and ScHoolboy Q, is determined to craft a “new sound” for the group that sets them apart from everything else.
Dubbed the “TLC of the West“, Ceraadi‘s fan base continues to grow at a rapid rate, and shows no sign of slowing down.