The iHeartRadio Music Awards will honor Bruno Mars with its most prestigious award of the evening, the 2017 iHeartRadio Innovator Award.
The fan-fueled fourth annual televised music event will feature the biggest names in entertainment, bringing the music of the iHeartRadio app to life on Sunday, March 5 live on TBS, TNT and truTV at 8 p.m. ET/5 p.m. PT from the historic, “Fabulous” Forum in Los Angeles. The iHeartRadio Music Awards will broadcast simultaneously on iHeartMedia stations nationwide and across the iHeartRadio digital music platform.
iHeartRadio will honor 21-time Grammy Award nominee and multiple Grammy winner Bruno Mars for his unparalleled contribution to popular culture and the music industry. In addition to a highly anticipated performance, the critically acclaimed singer, songwriter, producer and director who recently released his second single “That’s What I Like” from his third studio album, is also nominated in the 2017 iHeartRadio Music Awards’ Best Cover Song category.
Mars has sold over 170 million singles, making him one of the best-selling artists of all time. This past November, he released his brand new hit single “24K Magic,” which marked his highest single debut on the Billboard Hot 100. Additionally, the album 24K Magic and its lead single simultaneously hit No. 1 on the iTunes Overall Albums and Overall Songs charts week of release, garnering Mars his highest first week album sales debut. The single has since climbed to No. 4 on the Billboard Hot 100 and has officially been certified Platinum by the RIAA. To celebrate the new album, Mars unveiled plans for his massive upcoming “24K Magic World Tour”, which sold over 1 million tickets in a single day.
As a singer, songwriter and producer, Bruno Mars has an impressive catalog of 35 Hot 100 hits. In 2015, Bruno Mars dominated charts with hit single “Uptown Funk.” The worldwide smash is the longest-leading Billboard Hot 100 single of the 2010s, and is only the 10th single in the Hot 100’s 57-year history to spend at least 14 weeks at Number 1. “Uptown Funk” took home 3 GRAMMY Awards this past year, including the coveted Record of the Year award. In February 2016, Mars returned to the Super Bowl Halftime stage to perform alongside Beyoncé and Coldplay at the Super Bowl 50 Halftime Show. In 2014, Mars made NFL history with the second most watched Super Bowl Halftime Show, which saw a record-breaking total viewership of over 115.3 million, all while being the youngest artist ever to serve as the sole NFL Super Bowl Halftime headliner. According to Billboard, Bruno Mars scored his first five Hot 100 No. 1s faster than any male since Elvis Presley.
“We are proud to have Bruno join Pharrell Williams, Justin Timberlake, and U2 in the elite group of iHeartRadio Innovators”
Said John Sykes, President of Entertainment Enterprises for iHeartMedia. “From the start of his career Bruno has been fearless in his approach to all things creative. This award was made for him.”
“Bruno Mars has raised the bar for both performers and musicians worldwide,” said Tom Poleman, President of National Programming Group for iHeartMedia. “Not only does he have incredible passion for his craft, but he has the talent to back it up. Bruno has reinvented music pop culture and we are honored to present him with one of the most prominent awards of the evening.”
“I’m incredibly honored to be presented with this year’s iHeartRadio Innovator Award,” said Bruno Mars. “I’m excited to take the stage for the first time at the annual iHeartRadio Music Awards.”