The track, produced by Lamb (Beyoncé, SWV, Monica) and written by Elliott, is accompanied by a groundbreaking companion video, co-directed by Elliott and her longtime GRAMMY® Award-winning collaborator Dave Meyers (“Lose Control,” “Work It,” “We Run This”). “I’m Better (Feat. Lamb)” has premiered.
One of the most significant female artists in contemporary music history, Elliott has returned to her rightful place in the spotlight in recent months, include this week’s announcement of an impending guest star appearance on FOX’s new Lee Daniels-produced series, Star, airing Wednesdays at 9 pm ET/PT (check local listings). Last year saw the GRAMMY® Award-winning icon making a wide range of high-profile appearances, spanning Amazon Echo’s “Dance Party” commercial for Super Bowl 50 co-starring Alec Baldwin and soundtracked by her 2016 fan favorite, “Pep Rally” to a remarkable collaboration with Marc Jacobs on the designer’s Fall 2016 campaign.
Elliott officially returned to the music scene with 2015’s “WTF (Where They From) (Feat. Pharrell Williams),” available now at all DSPs and streaming services. Produced by Williams (Adele, Kendrick Lamar), the track was first unveiled as the official theme to ESPN’s kickoff coverage of the 2015/2016 NBA season and had its official world premiere with hourly plays across all iHeartRadio Urban Mainstream outlets. In addition, the “WTF (Where They From) (Feat. Pharrell Williams)” companion video – directed by Elliott and Meyers – premiered high above New York City’s Times Square via Apple Music’s massive Beats 1 billboard and has earned over 48 million individual views thus far via YouTube alone.