VH1‘s Original Movie “The Breaks” has been greenlit for a series slated to premiere on VH1 in late 2016.
VH1’s premiere of “The Breaks” ranks as the #2 cable original movie of 2016 among adults 18-49, adults 18-34, women 18-49 and women 18-34. Its premiere on January 4 ranked as the #1 cable program among adults 18-34 in its 9-11 PM time period. When combined with its 11 pm encore, 2.6 million total viewers tuned in to watch the film that evening. The film also helped fuel VH1’s +42% leap in primetime ratings among adults 18-49 in January.
Inspired by the book by journalist Dan Charnas entitled “The Big Payback,” a narrative history of the hip-hop business, “The Breaks” film was written, directed and executive produced by Seith Mann (“The Wire,” “The Walking Dead,” “Homeland”) with a story by Mann and Charnas. The film followed three young friends fulfilling their hip hop dreams in New York City in 1990.
“‘The Breaks’ is VH1 at its best, intersecting 90s nostalgia with hip hop for the masses,” said Chris McCarthy, General Manager of VH1. “Both the viewers and critics have spoken, and we couldn’t be happier to continue telling the story that has already connected with millions of pop culture fans.”
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