Zendaya (Zen-DAY-ah) is redefining standards of what it means to be authentic and ‘do you’ in an often-too-perfectly-curated social media world. That’s why COVERGIRL, a brand that has always stood for individuality and rocking your unique kind of beautiful, has partnered with Zendaya as the fresh new face of easy, breezy, beautiful COVERGIRL.
“I am so honored to join the company of a roster as celebrated and diverse as COVERGIRL’s,” says Zendaya. “I can’t wait to share some of my own beauty tips with fans, and work alongside COVERGIRL to continue empowering girls and women to celebrate their individuality.”
Evident in her versatile style, Zendaya isn’t afraid to color outside the lines, whether she’s working on her latest musical collaboration, trying a new beauty look on the red carpet, or speaking her mind through the inspiring words she shares with her fans. Her ability to distinctly stand out is a key reason that so many girls and women look up to her, not only as a beauty icon, but also as a role model. Zendaya is redefining #goals for this generation and showing the world what it means to be a girl boss – smart, in control and unapologetically herself.
Zendaya’s first ad will launch live during the 58th Annual GRAMMY Awards® airing on CBS on Monday, February 15, featuring a new line up of COVERGIRL products – Plumpify Mascara by blastPRO, truNAKED shadow palette and liners and Colorlicious Oh Sugar Lip Balm. Then, coming summer 2016, Zendaya will be the face of COVERGIRL’s cornerstone collection – the iconic line of Clean products – plus a new mascara.