Justin Bieber has dropped his latest album ‘Purpose‘ via RBMG/Def Jam Recordings/Universal Music. Four monster tracks have already stormed radio airwaves and sales charts – “What Do You Mean?”, “Sorry”, “I’ll Show You” and “Love Yourself.”
The lyric video for “What Do You Mean,” featuring professional skater Ryan Sheckler, and the music video for “What Do You Mean” have amassed total combined YouTube views in excess of 214 million to date.
The success of “What Do You Mean” benefited from a viral 30 day Instagram countdown and Twitter lyric reveal campaign, garnering over 100 million impressions. Justin supported the release early in September with a return to the MTV VMAs, followed by an appearance on NBC’s The Tonight Show with Jimmy Fallon, and a week-long takeover of The Today Show that climaxed with live performances on Thursday and Friday.
The artwork for ‘Purpose‘ was created by Retna, the world renowned graffiti artist from Los Angeles, acclaimed for the distinctive constructed script he has developed. 26-year old Retna (aka Marquis Lewis), who has been exhibited around the world, has also done branding work for clients including Nike and Louis Vuitton.
Track by Track Review: Stream Album in Full Below
“Mark My Words”
Serves as an intro to the album and gives a truthful prelude into its overall sound: the perfect mix of both up-beat and mellow tracks with striking production and songwriting.
“I’ll Show You”
Marked by Skrillex’s deep bass rolls, the track bounces back and forth on gentler waves of his typical production sound.
“What Do You Mean?”
Most of you are familiar with the catchy debut single off the album, but to put it shortly: down-tempo with hints of dark electro-pop.
The second single off Purpose, it’s almost impossible not to get completely hooked after one listen to the honest lyrics on this tropical house track. If you haven’t heard Justin perform its acoustic version, we highly recommend you do so.
One of our absolute favourites. Electric-guitar driven, mellow and calm, yet uplifting, this track shines a spotlight on both Justin’s voice and outstanding song lyrics.
Produced by Axident, the track reflects a mellow, calm yet sparkly mood, bringing back feelings of previous Bieber tracks from Journals.
“No Pressure” Feat. Big Sean
Perhaps pointing to inspiration from The Weeknd, the hook on this track is extremely catchy and almost impossible to get out of your head. Our favorite lyric on Big Sean’s verse: “In the bed together but we sleepin’ solo / Hectic, drive you loco / You supposed to me my uno, Yoko / Oh no”
“No Sense” Feat. Travis Scott
Justin Bieber’s flow on this track is unlike any other. A must-listen for hip-hop fans, Travis Scott’s trap influence is obvious and we love it.
“The Feeling” Feat. Halsey
A dark and woozy duet with the very talented Halsey, the track touches on questioning the overwhelming and emotional rush of falling in love. Put very simply, it is a definite banger.
“Life Is Worth Living”
Proving that Purpose is anything but one-dimensional, this track is probably one of Justin’s most honest songs on the album.
“Where Are U Now” with Skrillex and Diplo
Originally released on Skrillex and Diplo Present Jack U, it only made sense that the massive summer hit would be featured on Purpose as it marked the first step in musical direction shift for Justin.
The two final tracks of the album “Children” and “Purpose” reflect a dark and deep feel with extremely stripped and honest lyrics.
If you’ve got the Deluxe edition, “Been You” sets the mood back up – you can’t help but bob your head to its sweet mix of sounds.
“Get Used To It”
This track truly reflects how unafraid Bieber is to reinvent himself. The track marks a crossroads between up-beat and down-tempo sounds.
“We Are” Feat. Nas
Again, for those hip-hop fans who enjoy heavy background looping, “We Are” is certainly for you. Its powerful intro and catchy hook paired with Nas’ verse make this a one-of-a-kind track.
We can’t help but think of Drake influences in this track; marked by sharp production sounds and switches in flow.
“All In It”
The final track of the album ends with a striking final line: “God is perfect and he never disappoints, so I just get my recognition from Him and give Him my recognition.”
(track by track review courtesy of Universal Canada)