UB A.I.R. Critiques YouTube R&B/Pop Sensation Sem


Name: Sem
Location: The Netherlands

Critique By: Ivan Matias

Popular YouTube sensation Sem has been winning over fans for the past 5 years with his covers, remakes and originals. His latest video features an original tune titled “Just For A Moment” which was written by Sem and co-produced by Sem & DiggiDis.

This song has a classic r&b/pop crossover appeal, made popular in the late 80’s & early 90’s by artists, writers and producers like Babyface. Brian Mcknight & Boyz II Men. It’s also the type of song that an artist like Justin Bieber or even Chris Brown could have a hit with today as the production keeps this tune current while staying true to the formula that gives these songs a big and timeless feel.

Sem takes a purist approach to his artistry and music. After many offers that taught Sem the red tape behind the scenes, he has no desire to be signed to a major label and enjoys the freedom of being independent. He is a good example of an artist outside of the mainstream who won’t compromise his vision or musical quality for major label affiliation.

For those who appreciate well written, soulful pop tunes with broad appeal and a retro, feel-good vibe; this song & Sem are worth checking out!

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