Myx Fusions, the fruit-infused, single serve moscato wine beverage, announces a partnership with Nicki Minaj today. The pop superstar is not only a part owner of the brand but will also be the face of the new distinctively bottled, ready to drink moscato as it expands in the U.S. market and abroad. Myx Fusions will launch a fully integrated marketing campaign that will include print, radio and television as well as exclusive events and social media messaging.
“I am so excited to team with the Myx brand,” says Minaj. “I have no doubt that it will be number one. It’s a great-tasting, amazing product that people will love. It’s not even a hard sell. Myx Fusions gives us an opportunity to revolutionize the wine industry.”
“The collaboration between Nicki Minaj and Myx Fusions is a game changer,” said Mona Scott-Young, part owner and Chief Marketing Officer for the brand. “Nicki is an innovative trendsetter and has the ability to energize the masses. She embodies everything that Myx Fusions represents – style, spontaneity and the desire to push the envelope and inspire change. Both brands are perfectly aligned.”
“Myx is a great new innovation in a category that is exploding,” says Peter Reaske, Myx Fusions CEO. “Moscato has done wonders for wine consumption and Myx Fusions will do the same for moscato. Myx appeals to a broad base of wine-drinking and non-wine drinking consumers. We believe that Nicki Minaj’s partnership combined with the appeal of the Myx product will have a ground-breaking impact on the wine industry.”