Black Music Month Rare Music Spotlight: Bobby Ross Avila (1993)

Bobby Ross Avila is a Grammy-Award winning Musician, Singer, Songwriter and Producer. In 1993 he released one of the best, but slept on R&B CD’s that year, “My Destiny.” Released under Jimmy Jam and Terry Lewis’ Perspective Records, it’s was his sophomore release after releasing his first album on RCA in 1989. The albums lead single “La La Love” gained Bobby alot of recognition as an artist and showcased his musician skills in the video showing him playing the piano and writing the lyrics to the song.

There wasn’t anymore singles released from the album, however the album itself has some great tracks. Including Undercover Lover, Closer To The Luvin, U R The 1, I’m Hooked On U and the title track.

Since the release of that album Bobby has continued to work with Jimmy Jam and Terry Lewis, becoming in-house producers at Flyte Tyme along with his brother IZ. Known together as the writing team of The Avila Brothers. Over the years they’ve been responsible for hits for Usher, Janet Jackson; Aretha Franklin, Leela James, Mariah Carey, Yolanda Adams, Missy Elliott, Mary J. Blige, and Toni Braxton among others. The brothers released an album in 2005 entitled The Mood: Soundsational.

Check Out Some Gems from “My Destiny!”

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