Pop sensation JoJo and Cambio, the online destination for teens and young adults, have teamed up with AT&T’s “It Can Wait” campaign to help combat the texting while driving epidemic. According to Car and Driver, texting while driving is more dangerous than driving under the influence and those who send text messages while driving are 23 times more likely to be in a crash.
Throughout the month of January, Cambio will release three videos about the risks of texting and driving narrated by the twenty-one- year-old-platinum-selling songstress, JoJo, through Cambio Impact — Cambio’s new social causes platform. In these compelling vignettes, JoJo reminds her peers that text messages can and should wait until after driving. The first video is available to watch here.
JoJo and Cambio encourage their collective fan base to take AT&T’s “It Can Wait” pledge to not text and drive on Facebook. To help drive pledges, JoJo has agreed to do a Cambio Live Chat with her fans when the total number of pledges exceeds 50,000. To take the pledge, visit https://apps.facebook.com/itcanwait.