Rap duo Ben J and Legacy of the New Boyz are back with their sophomore release, Too Cool To Care, which hit stores Today May 17th via Shotty/Warner Bros. Records.
The album’s first single “Backseat” was inspired by the international club scene and enlists the help of electro-pop producers The Cataracs and their starlet Dev for a dance-floor banger. With 15 increases at Top 40, the song is now #18 on the Top 40 chart. The gold-selling “Backseat” marks the group’s 4th consecutive Top 5 record at Rhythmic stations. Along with The Cataracs, DJ Khalil, Kane Beatz, Bei Maejor, and a host of other talented up-and-coming producers lend their talents to the wide-ranged album that is now a featured release on Walmart’s online “Sound Check.”
In addition to topping the charts with their latest single, the New Boyz, Rock the Vote, and Warner Bros hosted the Rock the Vote’s “Democracy Class” along with voter registration rallies in Detroit, Cleveland and Cincinnati. “Democracy Class” is a one-class-period national program that uses pop culture, video, a classroom discussion and a mock election to teach young people the skills to navigate the elections process and engage as active citizens (www.democracyclass.com). More than 1,000 educators have committed to teach Rock the Vote’s “Democracy Class” lesson to students this spring in a massive push towards civic engagement. The New Boyz simultaneously continue to promote the importance of individuality, originality and positive self-image with their “Too Cool To Care” anti-bullying PSAs.
The New Boyz also partnered with Funtactix, a worldwide developer and publisher of online worlds and social games, to develop “New Boyz: The WORLD,” the official avatar-based social game for the hip-hop duo featuring Ben J and Legacy. The application is now live and open to fans through the New Boyz Official Facebook page. In the first of many “in-game” events, the New Boyz previewed a new track in the virtual world for the launch of the album. Fans can visit “New Boyz: The WORLD” today and jump into the video room to hear “Better With the Lights Off” featuring Chris Brown before the video launches in the coming weeks.
The New Boyz recently appeared on Fuel TV’s “The Daily Habit” on 5/12 where they performed their hit single “Backseat” while causing a frenzy at KISS FM’s Wango Tango show on 5/14. They will appear on BET’s 106 and Park on 5/18 and perform at the highly coveted NOW-FM show on 5/20 before hosting an issue release party in conjunction with YRB Magazine and pop sensation Jesse J.
The group debuted in the summer of 2009 with their viral hit single “You’re A Jerk.” The single not only peaked in the top 30 of the Billboard Hot 100 chart, but also brought the then regional jerkin’ style to the national forefront, giving the duo national acclaim. This lead into the release of their debut studio album Skinny Jeanz & A Mic, “one of the year’s most charming rap debuts, and certainly the least expected” (New York Times).
1. Tough Kidz featuring Sabi
2. Crush On You featuring YG
3. Active Kings featuring Tyga
4. I Don’t Care featuring Big Sean
5. Porn Star
6. Backseat featuring The Cataracs & Dev
7. Meet My Mom
8. Start Me Up
9. Better With The Lights Off
10. Magazine Girl
11. Break My Bank featuring Iyaz
13. Let U Leave
14. Can’t Nobody featuring Shanell
15. Black Dress
16. Beautiful Dancer featuring Charlie Wilson