Billboard Debuts New Social 50 Chart

Dec 6, 2010 | Billboard has announced that it is expanding its suite of chart offerings to include a new chart, the Social 50, presented by ZYNC from American Express®, which ranks the most active artists on the world’s leading social networking sites. Rihanna becomes the ‘only girl in the world’ to top the Social 50 chart in its debut week, followed by Justin Bieber, Eminem, Lady Gaga and Nicki Minaj, respectively, to round out the top five. The full chart is available at Billboard.com.

Serving as a complement to Billboard’s existing weekly rankings, the Social 50 chart will tally artists’ popularity using a formula blending weekly additions of friends/fans/followers along with weekly artist page views and weekly song plays on MySpace, YouTube, Facebook, Twitter and iLike. Data from these sites is gathered and provided to Billboard by social music tracking service Next Big Sound.

The Social 50 emphasizes friends/fans behavior above other activities, followed by artist page views and song plays. The final ranking also includes a unique metric measuring the ratio of page views to fans.

The Social 50 provides a weekly snapshot of the artists that music fans engage with the most in the social arena, which in today’s world is a significant validation of their investment in an act,” says Billboard Chart Director, Silvio Pietroluongo.

We continue to adapt the way we chart the changing landscape of music,” says Billboard Editorial Director, Bill Werde. “The Social 50 is yet another step in the evolution of Billboard and an important response to our changing times.”

The volume of online activity that top artists now receive is too big to ignore,” says Next Big Sound CEO, Alex White. “We are thrilled that social music activity now receives the same emphasis as the music charts for which Billboard is synonymous.

The Social 50 will appear alongside other popular charts on Billboard.com and Billboard.biz every Thursday, and in Billboard magazine every week.

Check it Out This Weeks Full Debut Chart!

6 Comments
  1. I THINK THIS IS SUCH A WASTE OF A CHART. I MEAN REALLY WE ALL KNOW WHO IS GOING TO TOP THE CHART EVERY WEEK JUST BY LOOKING AT THIS WEEKS CHART. SOME BS TO KEEP THE POPULAR ACTS AT THE TOP

  2. The same artists be on these billboard charts and I don’t care for the artists on the charts: by me not a hip-hop head. and the singer album isn’t on the charts does not mean it’s not good.
    These same artists do get sholve in my face like Usher all the time. he sings pop all his songs are not apperling to the older crowd to me. Nothing wrong having socal networks by us living in technology age indivudals can communcate about music on the regluar basics. Charts been around so nothing new about charts don’t hesitate me from buying any uban or pop artist disc.

    1. I’m with u it is the age of the social networking website and let’s face it who gets talked about more on those sites but musicians so a chart based on that does kinda make sense.but like missy said its always going to be the same played out musicians who are on top. Hmp

  3. god so we gotta hear now how these overplayed artist are #1 on yet another chart every week when the artist who are fighting to sell records and get shine over these over hyped thangs who are always forced in our damn face and ears; lord help us!!!!!!!!!

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