Back for its 7th year, the “2010 VH1 Hip Hop Honors” will celebrate the achievements of hip hop with a little southern twist. This year, the show will celebrate the music, the influence and the artists from The South. Honorees Jermaine Dupri, J Prince of Rap-A-Lot Records, Luther “Luke” Campbell, The 2 Live Crew, Master P, and Organized Noize will be honored through performances in collaboration with some of today’s hottest talent. “2010 VH1 Hip Hop Honors: The Dirty South” will tape from NYC’s Hammerstein Ballroom and air on VH1 on Monday, June 7 at 9:00PM ET/PT.
Bone Crusher, Bun B, Chamillionaire, Dem Franchize Boyz, DJ Drama, DJ Khaled, Flo Rida, Gucci Mane, Juvenile, Lil Jon, Missy Elliott, Murphy Lee, Mystikal, Nelly, Paul Wall, Pitbull, Plies, Rick Ross, Slim Thug, T-Pain, Trick Daddy, Trina and Ying Yang Twins will win the audience over with their southern musical charm. And with presenters such as Chad Ochocinco, Chilli, David Banner, Donald Glover, Eddie Griffin, Kelly Rowland, Ken Jeong, Kid Rock, Taraji P. Henson and Terrell Owens, generations of hip hop will bridge the gap for one exceptional night to set it off with the original style and flavor that sparked and inspired the evolution of this now global music phenomenon.
Previous celebrations have honored hip hop luminaries who broke new ground and propelled the genre into the true cultural phenomenon that it has become. Last year’s production celebrated the 25th anniversary of Def Jam records, the label that created the stars that pushed hip hop culture forward, including LL Cool J, Public Enemy, Jay-Z, Kanye West, Slick Rick, Rick Ross and Rihanna. Rick Rubin, Russell Simmons, Lyor Cohen, Julie Greenwald, Bill Stephany, Kevin Liles and LA Reid were honored as the architects of the legendary label.
“2010 VH1 Hip Hop Honors: The Dirty South” is the first time that the show has honored a particular geographic region for its hip hop celebration. The Southern style of music and its artists, have been significant on the NYC-born genre and helped to expand its appeal worldwide.
HipHop.VH1.com, VH1’s dedicated “2010 VH1 Hip Hop Honors: The Dirty South” site is live with artist profiles, exclusive online programming, show information and more. The site also houses the Hip Hop Rally Machine, a tool that allows users to hype their favorite Dirty South artists and weigh in on who they want to see at the event by socially broadcasting their picks through Twitter and Facebook. A map of the US depicts real-time user activity from around the country by graphically displaying user messages. Performances and other video elements from the event will also be available at HipHop.VH1.com and on VH1 Mobile leading up to and following the on-air premiere of the show.
Additionally, VH1.com‘s HipHop.VH1.com, Complex.com and MissInfo.tv have created an exclusive online content partnership for “2010 VH1 Hip Hop Honors: The Dirty South.” The three sites will feature the event leading up to, during and following the June 7 telecast in their own distinct way with artist interviews, show news and editorial features focused on this year’s honorees and performers. Select content created by each site will be shared among the three sites and will be offered through a main content feed on HipHop.VH1.com. Additionally, Miss Info, Hot 97 radio personality and journalist will be the official “2010 VH1 Hip Hop Honors: The Dirty South” backstage host for online video interviews from the event. She will also be the video host for the event’s live viewing party on HipHop.VH1.com, Complex.com and MissInfo.tv during the premiere of the show.