SMC Recordings Inc., in a non-traditional marketing approach, premiered Rakim‘s video “Walk These Streets” on an exclusive digital viewing on January 5th via World Star Hip Hop.com, the number one outlet for urban media.
In the first 24 hours of its showing, the video drew close to 2 million views and continues to create an electric reaction from World Star viewers (nearly 4 million views to date). The urban media giant draws close to an astonishing 4 million unique visitors and will showcase the Rakim video premiere exclusively for 5 days.
“Walk These Streets” features Brooklyn rapper Maino and is the first video from Rakim’s Billboard chart topping album “The Seventh Seal.”
“We are ecstatic about the reaction the Rakim video is generating despite taking what we felt was an unorthodox marketing approach to its release. It is indeed creating an enormous stir in the urban music industry, far exceeding the expectations of the SMC marketing team,” stated co-founder, Ralph Tashjian.
“Walk These Streets” is being submitted to MTV, BET and FUSE this week. “We could not have asked for a better kick off to SMC Recordings’ 2010 marketing agenda,” added Tashjian.